article thumbnail

9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Do you lead with “Get Started,” “Request Demo” or “Sign Up”? For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Only now is it time to demo!

article thumbnail

How to describe your business as an equation

Lenny Rachitsky

ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

article thumbnail

The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. The Kalungi blog is about adopting SaaS strategies, including product marketing, inbound marketing, and content marketing. The blog focuses on educating users about implementing inbound marketing in their SaaS businesses.

article thumbnail

Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. Get a Userpilot Demo and see how you can achieve this! 2,000+ customers. 5 products. How did Kovai make it here today?

article thumbnail

What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It’s also one of the marketing traction channels that Justin Mares highlights in his book, Traction: A Startup Guide to Getting Customers. Book a Userpilot demo. Best practices for implementing it.

article thumbnail

Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183