Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. Give customers the white glove treatment with live demos. “A demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).”

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

Product Service Management as a Growth Lever in your SaaS

Userpilot

As we just said, customer retention is the name of the game for SaaS companies. Basically, the idea is that your successful users will recommend the freemium or demo version of your software to others in their network—who will then begin their own journey with your brand. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics.

Sujan Patel on scaling growth with chatbots

Inside Intercom

Sujan: Mailshake is an outbound sales tool. ” It just didn’t fit the name, and it wasn’t always who we intended to build it for, but we decided to double down anyways. This way, if we know they use G Suite we can skip any of the pre-qualification and get them to demo. Same thing goes for something like SendGrid or other third party providers: get them over to demo because they’re qualified. They weren’t successful with their outbound emails.

How to use in-app messaging to retain your best customers

Inside Intercom

Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Author name: Who is the message coming from? If you want to take a closer look at our powerful messaging platform, watch a demo of Intercom’s Customer Engagement solution! In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms.

Why Product Needs to Work with Customer Success to Achieve PLG

Userpilot

As we just said, customer retention is the name of the game for SaaS companies. Basically, the idea is that your successful users will recommend the freemium or demo version of your software to others in their network—who will then begin their own journey with your brand. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics.

Assembly required – 45 sales tools to build the ultimate tech stack

Inside Intercom

Knowing a prospect’s name or email is a great start, but these alone don’t tell you if that person or their company will be a qualified buyer for your product. With the Clearbit Reveal app for Intercom , we can uncover things like company name, location and employee count.

Demo 86

Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring. They also use precise variable naming. You will not see names like I or J or thing 2 or temp. At the high level, we’re looking to them to explain what the scope of the problem was and what they were trying to achieve with the approach that they set out and do they have a demo to actually show us.

Push notifications: The key channel marketers are forgetting (and need)

Inside Intercom

For example, just adding the receiver’s first name can help push notifications perform better ( in some cases up to 4x better ). when they click through to a new page or sign up for a product demo).