Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

SEPTEMBER 14, 2023

TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team.

Product Research 82

Product Research User Testing Research Software Feedback Software 82

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management?

Data Visualization 94

Data Visualization User Testing Research Software Feedback Software 94

Userpilot

APRIL 29, 2024

Behavioral segmentation organizes consumers based on their interactions with products and brands. Loyalty segmentation differentiates customers based on their loyalty levels to identify product advocates. Usage-based segmentation segments users by the frequency and intensity of product usage.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Product Research 84

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

User Testing 118

User Testing Startups Customer Experience Reporting Tools 118

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 94

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 94

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 84

Product Research User Testing Feedback Software Research Software 84

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ Such insights allow product managers to prioritize features that help users complete their JTBDs.

Product Research 79

Product Research Customer Feedback Data Visualization User Testing 79

Intercom, Inc.

JANUARY 24, 2023

At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. It all amounts to a lot of mental Olympics at the end of a long development cycle. In the Mad Men world of marketing, a huge launch day could be vital in building hype.

Product launches 112

Product launches Strategy User Testing Product Research 112

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Cut anything that doesn’t contribute to that message.

Demo 130

Demo B2B User Friction Customer Experience 130

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 84

Product launches User Testing Product Research Analytic Tools 84

The Product Coalition

SEPTEMBER 2, 2019

It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. The process is also necessary to maintain the product-market fit.

User Testing 91

User Testing Product Research Framework Feedback Software 91

Product Innovation Educators

MARCH 21, 2022

The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Clearly define the messaging strategy.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. This means that whatever they work on isn’t always aligned with customer or market needs.

Feedback Software 87

Feedback Software Analytic Tools Product Research User Testing 87

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Make sure the development team understands the overarching goal they’re working towards.

Feedback Software 66

Feedback Software Analytic Tools Research Software User Testing 66

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Outline identified customer pain points and adjust your messaging.

Feedback Software 79

Feedback Software User Testing Research Software Data Visualization 79

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. So you want to make those chances count.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

JANUARY 14, 2023

PMs of successful products build features in response to user needs. It allows you to develop functionality because it solves their real problems and because they ask for it or to match your competitors. Product-Market Fit is a measure of how well your product satisfies your user needs.

Feedback Software 91

Feedback Software Research Software Product Research User Testing 91

Userpilot

JUNE 20, 2023

A minimum viable product (MVP) is a version of the product with only core features. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations. Regular PMF surveys help teams to ensure that their product is still satisfying a valid user need. User interview prep sheet.

User Testing 83

User Testing Product Research Feedback Software Customer Feedback 83

Innovatemap

APRIL 23, 2021

Innovatemap is a digital product agency which means we come to the table with a number of skills offered individually by other people and businesses, like freelancers, consultants, marketing agencies and development firms. In countless conversations with prospects, we tout our ability to bring products to life.

Research Software 52

Research Software Product Research Customer Experience User Testing 52

Intercom, Inc.

MAY 16, 2019

That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges. A whole new product?

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. They wanted to develop an approach to marketing and sales with a more strategic approach than they had been using previously.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Userpilot

MARCH 27, 2023

Professionals from across the organization use product analytics to make informed choices in their work: Product managers use product analytics to track user engagement with different features to understand what drives customer value and what to develop in the future. Why does it matter? Adoption journey map.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 96

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. So you want to make those chances count.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Revulytics

DECEMBER 12, 2019

It is used by software providers and application developers to understand users’ behavior at various levels of aggregation — individual users, users within a customer account and users overall. Gartner recommends investing in tools that “stimulate, capture and interpret the ‘voice of the market’” such as usage analytics. vs. 55.3%).

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. The strategy involves highlighting the advantages of your products over those of your competitors.

Research Software 95

Research Software Feedback Software Analytic Tools Positioning 95

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. How can your product help them?

Product launches 98

Product launches Product Research Data Visualization Research Software 98