Remove Development Remove eBook Remove Positioning Remove Product Research
article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves.

article thumbnail

14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

Userpilot

Is there such a thing as NPS survey best practices? There’s much more to NPS than sending users a customer feedback survey. In this article, I’ll briefly go over what Net Promoter Score (NPS) survey is and how to calculate it. Scores between 0 and 6 are detractors—people least likely to recommend your product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Key App Marketing Strategies

Alchemer Mobile

Love Percent: Unique to apps using the Apptentive Love Dialog , this metric starts with showing your mobile customers a one-question in-app survey: “Do you love this app?”. It is also important to establish a feedback loop with consumers to monitor and understand the changes in attitudes regarding your app and other competing apps.

article thumbnail

How to Create a Product Vision That Energizes Stakeholders

Product Management University

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? What is a Product Vision? Your product vision shouldn’t.

Vision 130
article thumbnail

VR In UX Research: All You Need To Know About VR User Testing

UX Studio

As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing. VR in UX research.

article thumbnail

How to Avoid Psychological Biases in Your Research

Centercode

In a perfect world, all the data you collect from your surveys would be 100% unbiased. In reality, bias is common in research. Fortunately, addressing these biases does wonders to help you notice when they creep into your survey questions — and inadvertently skew your results. Social Desirability Bias (Conformity). Dissatisfied.

article thumbnail

Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a start.