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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY! It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord.

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7 Key App Marketing Strategies

Alchemer Mobile

It is easy to throw a lot of fuel at the fire and get a big blaze, but your burn rate will be much too high to sustain and you won’t be receiving a positive ROI on your ad spending. Download the free eBook: 6 New App Marketing Metrics. Optimal rank is not the highest possible rank. Keep iterating.

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From Code to Customers: How to Transition from Developer to PM

Izenda

We all want to go beyond our current position, work hard, get promoted, and move up the proverbial ladder. Developers are humans too (I think). And if any position could be re-named “owner of the product,” it’d be the product manager. I once met a developer who for the life of her could not pronounce empathize.

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The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The Product Coalition

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. A great salesperson cannot develop that positioning by themselves. You have great professionals in most positions, things are much clearer now, and people do their jobs.

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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. A great salesperson cannot develop that positioning by themselves.

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How to Settle In Your New Job as a Product Leader

The Product Coalition

So you found a new position as a product leader, congratulations! I decided to write this article to help you, product leaders, with your new position. Even if you’re not starting a new position now, you probably won’t retire from your current company, so at some point, the tips in this article would surely be relevant for you?—?save

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The Ultimate List of Customer Success Resources For 2021

Gainsight

We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. 5 Positive Things SaaS CEOs and leaders Should Do To Get Through COVID-19. User Onboarding Strategies To Develop An Effective Retention Strategy. Bookmark this list and get through it bit by bit.