The Product Coalition

AUGUST 9, 2021

Little did I know that “not always easy to manage” is an understatement, and that this developer actually didn’t want to be managed at all. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an I’ve seen and successfully handled tough cases before. Imagine what the ideal candidate would look like.

Weak Development Team 157

Weak Development Team Product Management Product Manager Management 157

Mixpanel

NOVEMBER 8, 2021

This is particularly important when you’re product-led. Giving customers access to the product as early as possible puts you (as a product manager) in a unique position to help every other team understand how customers get value out of the product.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

JULY 25, 2021

Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard. If your product managers don’t have an intrinsic motivation to grow, and you still need them to, you must instill it in them. Really really want it.

Weak Development Team 156

Weak Development Team Product Management Product Manager Outbound 156

The Product Coalition

FEBRUARY 14, 2021

Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. If you simply want to have a positive impact on a certain metric, and you can only set a ballpark of what you expect this impact to be?—?share

Onboarding KPIs 170

Onboarding KPIs Weak Development Team Customer Experience User Testing 170

The Product Coalition

APRIL 18, 2021

On the on-site interview day, one of the interviewers asked me the following question: if you had all of Google’s resources and no other constraints, which product would you develop? My answer was: I would develop a voice interface for the computer (it was before the smartphone era). I was really afraid of this question.

Research Software 132

Research Software User Testing Leadership Weak Development Team 132

The Product Coalition

DECEMBER 11, 2023

In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Intercom, Inc.

NOVEMBER 3, 2022

Your product marketing is so on point – the way you’ve been able to facilitate this self-serve and onboarding journey that is relatively frictionless, and the way that you position yourselves in the broader market. We’ve got an ebook on our website, so I encourage people to check it out.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. We tend to try to also deliver hard-copy versions of ebooks we’ve done, etc. But what does it mean?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

NOVEMBER 8, 2020

from production stability and scale issues, through long development cycles and constant fire-fighting, all the way to employee happiness and even impact on recruiting. seek to understand how this impacts customers and in which use cases on one hand, and the impact on developers on the other hand] How severe is it?

Customer Experience 69

Customer Experience Engineering User Testing Definition 69

The Product Coalition

MARCH 8, 2020

The fact that I get many more requests from women than men is pretty amazing, especially considering that women are still a minority among my target audience (senior product leaders?—?which which lies in the intersection between the low percentage of women in senior positions and that in tech in general).

Customer Experience 79

Customer Experience Leadership Consulting Definition 79

Userpilot

FEBRUARY 4, 2022

As the price of your product increases, so does the customer acquisition cost. This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. Video marketing (YouTube and TikTok). User persona example. Newsletters.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

The Product Coalition

JANUARY 6, 2024

Thinking about it allows you to explain how you are positioned in the category. It could be about your positioning, the price, the business model, customer maturity, and of course your product — but it’s just part of the story. Each such direction has much more than product features, even if it does involve a ton of development.

User Testing 111

User Testing Customer Experience Customer Feedback Presentation 111

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 89

Product Marketing Marketing Research Software Feedback Software 89

The Product Coalition

DECEMBER 5, 2021

The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. But you know how it works, this initial traction is very delicate, and alongside these positive signals there are legitimate concerns, so the decision to move forward with it is not trivial.

Vision 141

Vision User Testing Startups Consulting 141

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

The Product Coalition

OCTOBER 18, 2020

It doesn’t involve heavy development and brings everyone relevant to the discussion early. If you stop refining your strategy when the beginning of the funnel shows positive signals, you might be leaving gaps in the story, that will only be revealed towards the end of it, but could have been discovered earlier.

User Testing 109

User Testing B2C Customer Experience Weak Development Team 109

Userpilot

APRIL 22, 2024

With marketing funnels, you can craft your messages and promotions more accurately so that they resonate with specific customer issues and desires at different stages of their journey—thereby boosting relevance and fostering greater interaction. Product webinars. Webinars demonstrating how your product can rectify certain issues.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

AUGUST 9, 2020

Every time you are selling to developers (or a large enough tech company), you should consider in-house development as a primary competitor. It is relevant mostly for cybersecurity and other types of products that sell some type of insurance, but you can find it in many other categories.

User Testing 78

User Testing Customer Experience Research Software Positioning 78

Roadmunk

OCTOBER 26, 2017

Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development.

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

Userpilot

APRIL 30, 2021

It’s a big red flag if they start marketing for you, switch on their systems, and then leave you alone until it’s time to send an invoice. Bonus points if they make an effort to connect to your sales team, so that sales and marketing can share insights about positioning and customer needs. Infographics. White papers. Interviews.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Alchemer Mobile

MARCH 17, 2020

Because mobile teams typically struggle to acquire budget, even at large companies, every dollar spent and returned on the mobile product is under incredible scrutiny from executives. Expanding your horizons in these two areas will put you in a better position to advocate for yourself and make better recommendations.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Userpilot

MAY 3, 2021

SaaS companies spend a huge amount on developing and maintaining their product. Embed a Help Center into your product. Contrary to what you might think if you’re a developer, SaaS customers often churn due to poor customer service, as opposed to a product being buggy. This makes sense when you think about it.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Usersnap

FEBRUARY 20, 2020

They are more likely to spend more with your company, as well as spread positive brand awareness. It enables companies to identify weak spots, track customer development, encourage passive users, prevent cancellations, and reward their most loyal customers. Promoters (scores 9 and 10). Promoters are your most loyal customers.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64