The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. They see it as sales and marketing’s responsibility. Here is how it works.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Gainsight

JANUARY 4, 2021

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Here are over 65 Customer Success resources to catch up on and get you ready for the New Year.

Feedback Software 111

Feedback Software Customer Experience Customer Feedback User Testing 111

Userpilot

MARCH 23, 2022

If you want to measure customer loyalty and user sentiment in general, following NPS best practices is a must. There’s much more to NPS than sending users a customer feedback survey. Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The short answer is YES.

Product Research 87

Product Research Feedback Software Analytic Tools Research Software 87

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

The Product Coalition

DECEMBER 19, 2021

Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Most companies hire a product manager (and other positions) too late. This is one of the most popular questions I receive from my consulting customers as well as CPO Bootcamp participants. Here are my best tips.

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Let’s jump into branding research! When does the time come for this type of research? How we build stronger brands with user stories. How we conducted brand research on our UX studio brand. Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Izenda

JULY 28, 2020

We all want to go beyond our current position, work hard, get promoted, and move up the proverbial ladder. Developers are humans too (I think). And if any position could be re-named “owner of the product,” it’d be the product manager. I once met a developer who for the life of her could not pronounce empathize.

Data Visualization 45

Data Visualization Reporting Tools Analytic Tools Customer Experience 45

Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Credits: [link].

User Testing 49

User Testing Feedback Software Research Software Data Visualization 49

UX Studio: Product Management

MAY 23, 2018

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. The UX researcher held responsibility mainly for finding user needs (mostly usability wise) and aligning the needs with the business goals.

User Testing 95

User Testing UX Research Software Product Research 95

Centercode

OCTOBER 8, 2019

In reality, bias is common in research. This blog will dive deeper into the most common psychological biases found in survey research and how to combat them to get more reliable data. This causes another type of bias: acquiescence bias, or the tendency to report attitudes and experiences in a more positive light.

Product Research 53

Product Research User Testing Data Visualization Reporting Tools 53

UX Studio

APRIL 16, 2019

They also do it to improve the way in which they create and deliver value for their customers. Almost 20 years ago, the Danish Design Centre developed the Design Ladder. Design forms a latent part of the teams responsible for product development and the task not handled by trained designers. Why is design good for business?

User Testing 96

User Testing Data Visualization Research Software Feedback Software 96

Split

MAY 18, 2021

If you have never heard of A/A testing before, or have never seen an articulation of the goals of A/A testing, you might ask, “Why should I take the time to run a test where success is defined as finding nothing significant?” So, what exactly is A/A testing, then? A/A Testing Defined. Why Perform A/A Testing?

Product Research 52

Product Research User Testing Testing Customer Experience 52

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy? Credits: Shopify.

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story.

Feedback Software 93

Feedback Software User Friction User Testing Customer Experience 93

Product Management University

JUNE 5, 2023

Furthermore, the inward-facing product vision statements make for a terrible north star because the customer value component is nowhere to be found. What’s the ultimate business outcome target customers want from your product? “ Let’s give it the acid test. It passes the test on all fronts.

Vision 130

Vision Product Research User Testing Customer Experience 130

UX Studio

MARCH 27, 2018

As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. When someone speaks about UX, they probably mean a union of three disciplines : UX design, UI design and user research. User experience design. User interface (UI) design. UX Research.

UX 98

UX User Testing Data Visualization Research Software 98

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!

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Weak Development Team Leadership Data Visualization Positioning 137

ProductPlan

MAY 13, 2020

Evolution is on permanent fast-forward as everything from consumer behavior to technology to business models exists in a perpetual state of flux. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. Impart the value of learning from these tests upon these cohorts.

Product Research 62

Product Research User Testing Weak Development Team Roadmap 62

Centercode

FEBRUARY 27, 2020

Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. Sharp drop-off in feedback. Incoming feedback is vague or lacks specific detail. Testers are unresponsive.

Workshop 64

Workshop User Testing Product Research Customer Experience 64

The Product Coalition

APRIL 18, 2021

On the on-site interview day, one of the interviewers asked me the following question: if you had all of Google’s resources and no other constraints, which product would you develop? My answer was: I would develop a voice interface for the computer (it was before the smartphone era). I was really afraid of this question.

Research Software 132

Research Software User Testing Leadership Weak Development Team 132

ProductPlan

JUNE 18, 2021

No one wants a plan for the future that isn’t exciting, inspiring, and positioning the product for growth and success. Yet far too often, bug fixes, custom client requests, and features of dubious value take up valuable bandwidth. The roadmap’s overarching themes should also stand up to the IMPACT test.

Roadmap 59

Roadmap User Testing Customer Feedback Vision 59

UX Studio

JANUARY 7, 2019

Three years ago our whole company could fit into a small apartment. I also remember my anxiety on first having to conduct a usability test on it and my happiness at finishing on Friday, getting feedback for my “first project” at UX studio. We have different training for designers and researchers. Our researcher challenge.

Research Software 76

Research Software Feedback Software Systems Review User Testing 76

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

Centercode

AUGUST 27, 2019

If you’ve attended a QA or testing conference recently, it seems as though manual testing is a dying discipline. Due in part to the speed of development, test automation, and artificial intelligence, a greater proportion of test management is now influenced or even controlled by developers.

Artificial Inteligence 49

Artificial Inteligence Research Software User Testing Technical Review 49

PMLesson's Ace the PM Interview

APRIL 25, 2022

They also play a significant role in product development and growth after being launched. They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. How many sessions are Android users engaging in every day?   Watch Answer 3.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

SEPTEMBER 29, 2020

As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. Influence without authority is the skill of driving product development and ‘telling people what to do’ without formally being authorized to do so.

Product Management 183

Product Management Product Manager Data Visualization Weak Development Team 183

UX Studio

APRIL 24, 2018

They form a bridge between users and the product. Your product’s success requires continuous feedback from the people who will actually use it. The UX company’s team represents the users, even if it makes headaches for the development team. A big part of the motivation may come from the users themselves.

UX 65

UX User Testing Customer Feedback Customer Experience 65

The Product Coalition

FEBRUARY 14, 2021

Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. If you simply want to have a positive impact on a certain metric, and you can only set a ballpark of what you expect this impact to be?—?share

Onboarding KPIs 170

Onboarding KPIs Weak Development Team Customer Experience User Testing 170

UX Studio: Product Management

NOVEMBER 1, 2019

We at our UX company start with quick paper sketches, then build wireframes and clickable prototypes, test and iterate them, and finally get to the pixel-perfect, detailed design plans. It is also usually highlighted in the menu which page the user is at. Most news pages get a passing grade in the three-question test.

User Testing 76

User Testing Feedback Software Research Software UX 76

Under 10 Consulting

DECEMBER 28, 2019

You may have some familiarity with the product from your past research. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Has anyone developed a roadmap for the next few releases?

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

Feedback Software 132

Feedback Software Customer Feedback User Testing Data Visualization 132

Product Talk

AUGUST 4, 2021

I know many authors who use their blog as a way to test content. So I put the book on hold and started devising a plan to test my content. This gave me a great feedback loop to measure the efficacy of my content. Some teams got stuck because they couldn’t find customers to interview. I knew I needed more feedback.

Product Research 261

Product Research Books User Testing Research Software 261