Remove Branding Remove Development Remove eBook Remove Positioning
article thumbnail

7 Key App Marketing Strategies

Alchemer Mobile

Today’s consumers look for the simplest experiences offered by brands In fact, 86% of consumers are more likely to purchase when they are not overwhelmed with confusing information. Download the free eBook: 6 New App Marketing Metrics. This is not a new concept, by any means. Optimal rank is not the highest possible rank.

article thumbnail

16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. How Clearcalcs improved user activation with Userpilot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

article thumbnail

Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

As part of the development process, product stories are derived from the user stories and product roadmaps created by the product manager. It narrates why you developed the product, the challenges you faced, and how it has improved the lives of your customers. Product storytelling vs. brand storytelling. They buy why you do it.”

article thumbnail

Product Management Skills: Influence Without Authority

The Product Coalition

As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. Influence without authority is the skill of driving product development and ‘telling people what to do’ without formally being authorized to do so.

article thumbnail

How Product-Market Fit Really Works (Part 2)

The Product Coalition

But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn. See if you can identify more such customers within the ones in your pipeline and if your assumptions about them being most suitable for the product continue to provide positive signals. I totally missed that!

article thumbnail

Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

I think the name has worked out quite well for us in being able to build a brand. Liam: I think that’s one of the things branding early. So much of it has been brand-led and we were really inspired by it. And with that, the orchestration layer, the planning, and the scheduling developed many more complexities.