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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. Here’s the difference. healthcare).

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. You’re doing well if you manage to get within the 5-7 month bracket. Who monitors the CAC payback period metric?

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Value Engineering and Build vs. Rent

Mironov Consulting

Let’s focus on a specific subset of product waste: building capabilities that are readily available from non-competing SaaS vendors – which we could rent at 1-5% of the cost of building them ourselves.  Renting  Renting (licensing) means we can put more of our own effort into market differentiators.

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Moving at the Speed of Demand

Product Management Unpacked

A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Meet Claire Marcus, senior product manager at UPMC Health Plan.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. What is Product-Market fit? As with many bootstrapped SaaS startups, they needed to create a Minimum Viable Product (MVP). Differentiating from the competition.

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Count The Digits

Mironov Consulting

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.  They need something to run up their management and Finance chains for permission to buy our stuff.