Product Management University

MAY 24, 2021

As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. It’s the easiest way to differentiate and not get forced into competing on price.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

BrainMates

NOVEMBER 1, 2021

This lesson is still frequently forgotten, as evidenced by the most common answer to the question “Who is your product for” still inevitably being “everyone”… Or perhaps some thinly veiled version of “everyone”, my personal favourite being “enterprise”. In other words, this is a target market equalling “everyone who moves”.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

BrainMates

JULY 23, 2023

For enterprises, the decision to buy or build software has been trending towards buy, as it has become more cost-effective to purchase and integrate software services than to develop them in-house. Enterprises will be able to develop software in-house or purchase services, both for a negligible fraction of the current cost.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

NextBigWhat

DECEMBER 28, 2020

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. But then, Covid happened and everything we knew or believed in about building great businesses went through its own transformation. NoCode + API Product Management.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Assess how the market itself is doing.

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Product launches Strategy User Testing Product Research 111

Mironov Consulting

AUGUST 29, 2023

 Renting (licensing) means we can put more of our own effort into market differentiators.  They have a whole company dedicated to supporting and extending their product, and they get first-hand feedback about improvements from the broader market.  (Usually,

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

The Product Coalition

AUGUST 24, 2021

Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market. Quarterly U.S.

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The Product Coalition

JANUARY 12, 2022

Giving Team free with Outlook 365 as a part of their integrated bundle is an alluring option for enterprise CTOs and non-IT space big biz giants who have been using Microsoft applications for decades or more. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases.

Research Software 155

Research Software Technical Review Strategy Product Research 155

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    Tests with first-time users show an average 8.5   That’s our #1 challenge for 2025.” hours to install.  What About Our Customers?

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

The Product Guy

JUNE 18, 2020

Plugging in: how to generate insights Analysis: how to prioritize and understand feedback Communication: how to synthesize information Test/Build/etc & then repeat. Say you’ve done your customer research and sized up the market. Your product hits the market. . Our objective is to understand customer needs and adjusting. .

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Product Research Feedback Loop Feedback Software User Testing 165

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Yet, it’s a double-edged sword.

Branding 94

Branding User Testing Product Research Data Visualization 94

Lenny Rachitsky

MAY 14, 2024

As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit]. ’ So we said, OK, we think this is a bigger opportunity in the business space.”

User Testing 111

User Testing Research Software Product Research Customer Experience 111

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. I sometimes like to frame it as a hypothesis that I’m testing.

User Testing 118

User Testing Customer Feedback Customer Experience Data Visualization 118

Userpilot

NOVEMBER 22, 2021

Demos can help users identify which features they’d like to test out during the trial period. Using a self-serve onboarding model can increase your trial to paid conversion rate by ensuring free trial users spend their time testing out premium features instead of talking to support agents. Do demos alone work?

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Demo Feedback Software User Testing Customer Experience 98

The Product Coalition

JANUARY 3, 2020

With IoT security gateways and data analytics services, IoT service providers help to deliver differentiated services that boost the efficiency of the organization by reducing the overall cost. These below listed IoT service providers design, develop, integrate, test, monitor and support the IoT application in an end-end process.

Data Visualization 78

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 78

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Coalition

NOVEMBER 17, 2023

Here’s a snapshot of key stats and facts, making the complex world of Web3 easily digestible: Blockchain Boom: The global blockchain market is anticipated to surpass $69 billion by 2027, showcasing a CAGR of over 56%. The NFT market hit a staggering $10.7 Web3, built on blockchain principles, is a driving force in this surge.

Analytic Tools 106

Analytic Tools Feedback Software Data Visualization User Testing 106

Userpilot

JULY 14, 2021

They are not helping you – the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us – when we get leads that want something we can’t offer anyway. Best for large enterprises. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

The Product Coalition

FEBRUARY 24, 2021

As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases. This nimble approach to product management directly influences business outcomes, differentiating the most compelling products from lesser competitors and boosting adoption and customer satisfaction along the way.

Research Software 91

Research Software Feedback Software Technical Review Software Review 91

Userpilot

OCTOBER 25, 2022

Userpilot is the best tool for customer engagement in mid-market SaaS. The second-best tool for customer engagement in mid-market SaaS is undeniably Appcues. Whatfix and Chameleon are good solutions for enterprises that look for a 2-in-1 solution for customer engagement *and* employee onboarding. Best customer engagement tools.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

The Product Guy

JANUARY 18, 2018

All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected Weekly Profit.

Differentiation 100

Differentiation Product Research Data Visualization Customer Experience 100

ProductPlan

JUNE 22, 2021

In fact, without them, the market would view the product as incomplete. Explicit requirements are where a product team captures key differentiators and competitive advantages. Imagine an enterprise SaaS company that wants to build a lead-generation form into the free version of its app. How Do You Test for Implicit Requirements?

User Testing 52

User Testing Reporting Tools Customer Experience Document 52

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. What are our differentiators? Are we maximising revenues?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Userpilot

APRIL 28, 2022

Onboarding software is in high demand for SaaS product managers , and with good reason – the market is booming. Both products occupy the same market: onboarding new users. The main differentiator? Growth and Enterprise plans offer users much more. A/B testing in-app flows in Userpilot. Appcues vs Pendo?

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Indicative

OCTOBER 8, 2020

By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . With this context in mind, gaming analytics is the process of applying user behavior data to guide marketing, product, and business decisions. What Is Gaming Analytics?

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

ProductPlan

FEBRUARY 22, 2023

Creating a positive user experience is essential for innovative companies to retain customers, grow their user base, and differentiate from their competitors. It is a new tool for product teams that helps them manage a cross-functional go-to-market process. The bottom line is that consumers expect to test a product.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

ProductPlan

JUNE 14, 2022

Both of these play a critical role in motivating those responsible for bringing the product from concept to market. With this shared understanding, everyone from junior coders to the C-suite to the sales and marketing team all works toward the common goal of advancing the product in service of this vision. Product vision examples.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation? Discovery of problems.

White Paper 122

White Paper Analytic Tools Technical Review Data Visualization 122

Userpilot

DECEMBER 6, 2021

The best results for your customers come when all the tools in your marketing stack work together. At the other end of the scale, while Userpilot is SOC 2 Type II certified and offers bespoke Service Level Agreements, it’s not really designed for Enterprise users (eg in terms of large-scale integrations, like SalesForce and HubSpot).

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

eG Innovations

NOVEMBER 29, 2021

For example, MSPs use our eG Enterprise solution to provide managed first line helpdesk support or to provide dashboards and portals to enable individual clients to monitor their IT infrastructures and applications. PSA is frequently referred to as ERP for MSPs because it is similar to Enterprise Resource Planning (ERP) software.

Reporting Tools 52

Reporting Tools Data Visualization Software Review Systems Review 52

Mironov Consulting

SEPTEMBER 23, 2023

 At a recent workshop in Christchurch NZ, I spent several hours talking with CEOs about the challenges of changing a company from mostly services to repeatable products , and how more of the work is on the go-to-market (GTM) side versus than the technical side. Investor pressure for a high-value market exit.  VCs to 0.8x.  So

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

ProductPlan

MARCH 5, 2021

Product managers in more extensive enterprise settings can even operate under titles that don’t distinctly list out “product manager” in it. Background preferences for this role include product marketing experience or project management experience. Performing validation testing of production releases, bug fixes, and feature requests.

User Testing 132

User Testing Product Research Product Management Product Manager 132