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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

Enterprise product developers often have “preferred” or ideal Buyers. As you consider these ideas, you can decide how to test your product decisions and when. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. The post Who to Satisfy?

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Can we test the market without committing to build a significant new product? Will they be prepared to pay more? Positioning.

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. It’s the easiest way to differentiate and not get forced into competing on price.

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Product Management in 2021: Skills That Will Matter

NextBigWhat

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. But then, Covid happened and everything we knew or believed in about building great businesses went through its own transformation. NoCode + API Product Management.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Create a clear product positioning statement that focuses on your target audience, your product’s unique value, its differentiation, and the key benefits it delivers. Test and refine the positioning based on customer feedback and key metrics. Define your product’s unique selling point (USP) that addresses target market needs.

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Product Management in the Age of Generative AI

BrainMates

For enterprises, the decision to buy or build software has been trending towards buy, as it has become more cost-effective to purchase and integrate software services than to develop them in-house. Enterprises will be able to develop software in-house or purchase services, both for a negligible fraction of the current cost.

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Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators. So a first pass at value engineering – doubling down on our core tech and market differentiation – might look like this: Logistics Apps HR Apps Agile Apps Security Apps CRM Apps We’re in the Logistics software business build?