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The Evolution of Netflix

The Product Coalition

Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix. From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).

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What is Storytelling in UX and How to Use It?

UX Planet

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. This requires understanding users’ needs and desires, and then using storytelling to address those desires in a creative way that crafts a deeper connection between the users and the digital product or service.

UX 88
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What is Product Intelligence?

Amplitude

Product Intelligence software helps teams use their customer data to build great product experiences. Product Intelligence is a response to these shifts—changes in how we interact with products, and how companies are competing to retain, delight, and engage customers. Today, we—the product-using public—have more choices.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. As product professionals, we need to help position our products in ways that make sense for customers and the organization.

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How to Build Delightful Products That Drive Customer Stickiness

Userpilot

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? Then iterate to add delight and build a minimum delightful product. Book the demo!

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Hook trial users from their first use

Intercom, Inc.

The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. This creates interest in the benefits of a product or service. The customer decides to buy the product. But AIDA originated before the birth of digital products.