BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework. Where do you start? What matters most?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

JANUARY 31, 2023

You’ll need some tips and tactics to succeed: Start by implementing a minimum viable onboarding playbook to give you a framework to operate from. Remember to keep your users engaged with gamification and targeted in-app messages. Mapping the customer journey is a valuable exercise for any product manager. Choose wisely!

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Product Innovation Educators

FEBRUARY 20, 2023

The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. I use an importance vs. satisfaction framework to define how well-served or underserved each need is. We make sure our MVP addresses those differentiating needs. When I do this exercise, people get so fired up.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. These were painstakingly thorough with tables full of dialog copy, error messages, and more. Design: Product Roadmap.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. Joanna Wiebe on testing your onboarding messaging.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. If people understand your core value and your core differentiators, then you’ll stand out on your own from all these other folks who are like, “Hey, we’re everything for everybody.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165