DemandMatrix

MAY 26, 2020

Firms need to pivot quickly into new markets, messaging, and value propositions. If you employed Account Based Marketing (ABM) and built an Ideal Customer Profile (ICP) in December, you need to rerun the exercise. What is clear is that your carefully crafted 2020 revenue plan evaporated in March.

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. Multi-step pointer messages in a Product Tour. Patrick: So it’s like exercise and dieting: everyone agrees it’s a great idea, and we all want to be healthier, but it’s really difficult to actually do it.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Userpilot

JANUARY 31, 2023

Remember to keep your users engaged with gamification and targeted in-app messages. Mapping the customer journey is a valuable exercise for any product manager. You can’t just fire random messages at random intervals, though. That’s a key brand differentiator. Make sure you identify the specific touchpoint.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

The Product Coalition

JULY 20, 2018

Once a match is received, the onus is on the woman to send the first message and thus turning the traditional gender dynamic in dating on it’s head. The product has a number of buy-ins that are incredibly popular with users such as the ability to extend the time to reply to a message.

Artificial Inteligence 62

Artificial Inteligence User Testing Data Visualization Customer Experience 62

Product Innovation Educators

FEBRUARY 20, 2023

We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. A great example is the iPod’s messaging—”a thousand songs in your pocket.”

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

UX Studio

SEPTEMBER 20, 2018

A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. Our users couldn’t find what they wanted easily or differentiate the core lessons from the practice exercises. 2) Navigation and structure. The problem.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

ProductPlan

OCTOBER 4, 2022

You can utilize this information to help decipher their messaging and sales tactics, and their pricing. The product team will tap more tactical research when working with sales and marketing to build out battle cards or hone their messaging. The exercise itself may illuminate and flesh out the broader competitive landscape.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Tyner Blain

AUGUST 1, 2013

I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. It was a really effective elicitation exercise for us that helped us characterize market problems. Whole Product Game Background. How We Used the Whole Product Game.

Weak Development Team 53

Weak Development Team Differentiation Software Review Customer Experience 53

BrainMates

MAY 28, 2019

Immediately after the training, while everyone was still inspired, we ran an exercise to brainstorm actions we could take straight away to achieve some quick wins. To practice the Design phase, we went back to customers with deeper questions about the one idea that rose to the top in the earlier ranking exercise.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Product Management 2.0

MARCH 16, 2016

It isn’t a trivial exercise. We helped Roxar’s product team and executives through a research and market validation exercise that focused and resized the target market from over $10 billion to $250 million. Message their differentiated capabilities to buyers. Build a competitive solution. Beat their competitors.

Reporting Tools 40

Reporting Tools Marketing Research Software Data Visualization 40

Nulab

SEPTEMBER 22, 2021

Maturity : When you’re in a crowded market, price becomes a crucial differentiator because there are fewer differences, feature-wise, in the products/services offered. Understanding what makes your audience tick will play a key role in your messaging. These are known as ‘psychographics.’

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Specific methods can find out what customers think when they encounter your brand, and validate your message (or not). Have you already got your product out there? Do research! Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Intercom, Inc.

SEPTEMBER 23, 2021

Well, I have a very short message I want to give you, and it is the foundation of customer service and experience. The reason you don’t want to is that if you do that, you’re back into a commodity trap where you’re not differentiated enough. I walked out there and I realized I had less than two minutes. Here it is.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Sachin Rekhi

JANUARY 27, 2013

And then you need to focus on delivering this message continuously to your team so they never lose sight of it. In many ways the hardest part of design is the prioritization exercise that requires determining exactly what is above the line for the next release. Without that it will be impossible to convince your team.

Technical Advisors 62

Technical Advisors Product Management Product Manager Technical Review 62

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Product Management University

AUGUST 13, 2019

The prefect complement is a product marketing function that’s structured to create and communicate value messages that engage decision-makers and influencers in meaningful dialogues. The company story may be strong but it falls flat quickly when too many fragmented product messages don’t connect the dots to a common value theme.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

The Accidental Product Manager

OCTOBER 23, 2023

When Peloton first showed up on the market, their brand of expensive at home exercise bikes really took off. People liked to be able to exercise at home while pretending to exercise with other people via video links to live classes. Then the pandemic hit.

Product Management 73

Product Management Product Manager User Testing Management 73

ProductPlan

APRIL 25, 2023

This differentiation permeates their collaborative relationship and is key to a successful ongoing alliance. This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. This includes freeing up product managers for other tasks.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Coalition

SEPTEMBER 9, 2022

Having an optimized notifications and communications strategy is crucial because it allows you to test, synthesize and identify what messages people will engage with and at what part of the customer life cycle. That second train of thought is where you will differentiate your product and create a sticky effect. So what now?

Feedback Software 123

Feedback Software Analytic Tools User Testing Data Visualization 123

Tyner Blain

NOVEMBER 26, 2018

Differentiation – a problem which one competitor solves, unlike all other competitors, in an attempt to re-frame how customers view the problem space. The key is to differentiate the problem manifestation from the underlying problem. Differentiation – Remote monitoring of glucose levels.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

ProductPlan

JUNE 18, 2021

A smaller company might leave this exercise to product management, including product marketing, to bring perspective and expertise. If you’re trying to move into the growth arena, you need to start focusing on buyers you’re going to grow with so that they feel like that message matches their needs. Defining the persona.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

The Product Coalition

MAY 11, 2022

From user problems to customer problems In enterprise software, you differentiate between the ones who buy your product (i.e., Therefore, Ben and Blair differentiate between customer and user problems. customers) and the ones who actually use your product (i.e., For example, by using a “preview” or “early adopter” program.

Enterprise 116

Enterprise User Testing Feedback Software Technical Advisors 116

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. Joanna Wiebe on testing your onboarding messaging.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Pragmatic Marketing

MAY 4, 2020

Shared mind-mapping exercises. Because webinar attention span is waning, the CEO is offering a 15-minute podcast message for CAB members only. When all else is commoditized, the customer-vendor relationship is the remaining differentiator. Interactive video conferences (moderated). Curated text and chat (e.g.,

Analytic Tools 91

Analytic Tools Data Visualization Research Software Customer Experience 91

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. If people understand your core value and your core differentiators, then you’ll stand out on your own from all these other folks who are like, “Hey, we’re everything for everybody.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

eG Innovations

MAY 8, 2020

What differentiates eG Enterprise APM? We looked for both commercial and technological differentiators. Some could be OLTP (online transaction processing) systems, while others could be Asynchronous/ Messaging systems. What differentiates eG Enterprise APM? This is a key differentiator of our solution.

Data Visualization 59

Data Visualization Reporting Tools Analytic Tools Software Review 59

Business of Software Conference

NOVEMBER 26, 2018

That’s not the message they wanted to hear, and so I started my search for the holy grail for a way to define Product-Market Fit, for a way to measure Product-Market Fit, and for a methodology to increase Product-Market Fit. Do the segmenting exercise first. These are hyper ambitious, super intelligent engineers. Yeah, 10,000.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Pragmatic Marketing

MAY 4, 2020

Shared mind-mapping exercises. Because webinar attention span is waning, the CEO is offering a 15-minute podcast message for CAB members only. When all else is commoditized, the customer-vendor relationship is the remaining differentiator. Interactive video conferences (moderated). Curated text and chat (e.g.,

Analytic Tools 18

Analytic Tools Data Visualization Research Software Webinar 18

Andrew Chen

AUGUST 10, 2023

days when folks would combine their favorite random set of product mechanics — disappearing text messages sent to strangers near you, but you can only reply with a video — and launch them as the latest app (Disappr! and do I have strong differentiation?) I think this was especially a problem in the Web 2.0

User Testing 80

User Testing Analytic Tools Customer Experience Weak Development Team 80

Mixpanel

FEBRUARY 23, 2021

They’ve developed numerous frameworks to apply across different industries, exercising and refining them hundreds of times across their investing history with companies like Facebook, Slack, and Carta. And San Francisco-based VC firm Tribe Capital takes an even more nuanced approach to objectively measuring product-market fit.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

AUGUST 28, 2019

Clicking on this CTA opened up the messaging widget with the following message: This was a subtle way for Ecomply to gauge the market. Simply releasing this new product alone helped us to save 40% of “at-risk” users, and became another key differentiator for our product. Integrate with as many products as possible.

Research Software 106

Research Software User Testing Analytic Tools Customer Experience 106

Andrew Chen

MAY 28, 2019

You can follow and message Li on Twitter if you have thoughts about the piece. After this analysis, I’m looking for really differentiated verticals of audio. Many apps for listening to podcasts, but little differentiation or loyalty. See below for a long-form analysis everything we’ve observed in the podcasting industry.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Intercom, Inc.

MARCH 19, 2020

But if you don’t do that – if you don’t differentiate and create standards or aspirational use cases – people are left to guess. So essentially, orchestrating exercises and ways for people to really apply the book and its teachings to their organizations. Community in a time of crisis.

Customer Experience 37

Customer Experience User Testing Customer Feedback Research Software 37