Userpilot

JANUARY 31, 2023

Remember to keep your users engaged with gamification and targeted in-app messages. A user funnel is a concept that represents the entire customer journey, from first finding out about your product, to becoming a paying customer, then a brand advocate. Mapping the customer journey is a valuable exercise for any product manager.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Focus on why your audience should choose you over your competitors and build a strong brand. Understanding what makes your audience tick will play a key role in your messaging.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

The Accidental Product Manager

OCTOBER 23, 2023

When Peloton first showed up on the market, their brand of expensive at home exercise bikes really took off. People liked to be able to exercise at home while pretending to exercise with other people via video links to live classes. Then the pandemic hit.

Product Management 73

Product Management Product Manager User Testing Management 73

ProductPlan

JUNE 18, 2021

A smaller company might leave this exercise to product management, including product marketing, to bring perspective and expertise. If you’re trying to move into the growth arena, you need to start focusing on buyers you’re going to grow with so that they feel like that message matches their needs. Defining the persona.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

The Product Coalition

MAY 11, 2022

From user problems to customer problems In enterprise software, you differentiate between the ones who buy your product (i.e., Therefore, Ben and Blair differentiate between customer and user problems. finding new use cases, exposing yourself, and building your brand). customers) and the ones who actually use your product (i.e.,

Enterprise 112

Enterprise User Testing Feedback Software Technical Advisors 112

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. Joanna Wiebe on testing your onboarding messaging.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. That’s a great exercise to come up with analogies for your company.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mixpanel

FEBRUARY 23, 2021

They’ve developed numerous frameworks to apply across different industries, exercising and refining them hundreds of times across their investing history with companies like Facebook, Slack, and Carta. For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Andrew Chen

MAY 28, 2019

You can follow and message Li on Twitter if you have thoughts about the piece. After this analysis, I’m looking for really differentiated verticals of audio. Many apps for listening to podcasts, but little differentiation or loyalty. Another monetization mechanism that companies are experimenting with is branded content.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Intercom, Inc.

MARCH 19, 2020

Dee: Have you guys ever come across a potential client that you’ve decided not to work with because you didn’t actually think that they could build a meaningful community around their brand? So essentially, orchestrating exercises and ways for people to really apply the book and its teachings to their organizations.

Customer Experience 37

Customer Experience User Testing Customer Feedback Research Software 37