Sachin Rekhi

AUGUST 7, 2019

Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The most classic literature on positioning comes from Jack Trout's book, Differentiate or Die. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Roman Pichler

JANUARY 12, 2017

This means that the first iPhone was clearly differentiated. This is not meant to be a scientific exercise but based on the information you have collected whilst identifying the key factors. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Mixpanel

MARCH 11, 2024

When I started moving into different roles at Mode, I left the blog to become more of a typical place for product releases and other corporate and brand content. “I think the silly blog posts [we did at the beginning of Mode] actually were more helpful than we probably gave credit for because they were some differentiation.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Apart from price, we can differentiate our products based on superior design, quality, reliability, or services you provide. These are not one-off exercises.

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

The Product Coalition

SEPTEMBER 3, 2019

It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. They were an enriched, jam-packed three days so here’s my attempt of summarising 300 slides, umpteen exercises and an unhealthy amount of post-it notes. Our customers do not differentiate between channels, and now neither will we.”

User Testing 60

User Testing UX Product Research Technical Review 60

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. ” And so we went through this exercise, looking for these big areas of additional investment.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

UX Planet

DECEMBER 15, 2023

The app provides users with bite-sized and visually appealing lessons, regular reminders in the form of creatively designed notifications, and interactive exercises that make users feel like they are part of a bigger story. The designers of the app leverage storytelling to help users navigate through these challenges engagingly and memorably.

UX 90

UX Research Software Customer Experience Product Research 90

Intercom, Inc.

DECEMBER 31, 2019

And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is…This shift moves us from brand promiscuity to brand loyalty.”.

Artificial Inteligence 259

Artificial Inteligence Entertainment Messaging Customer Experience 259

The Product Coalition

JULY 20, 2018

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. With around 30 million users currently signed up to Bumble, the brands growth has been rapid.

Artificial Inteligence 62

Artificial Inteligence User Testing Data Visualization Customer Experience 62

Usersnap

JULY 16, 2021

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Such differentiation applies to any combo of Google fans or prospects. Qualitative. Data Ranges.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. In fact, it can be one of the key differentiators in a saturated market where it’s difficult to compete on features or price. Universal design aims to create one solution that would work for the largest user group possible without any adjustments.

Product Research 89

Product Research Feedback Software Research Software User Testing 89

Antwak Blog

APRIL 9, 2021

This ingrained behaviour needs to be consciously differentiated and changed when it affects hiring or promotions. Certain corrective measures include: conducting workshops, organising one-to-one sessions with psychologists and behavioural experts, participating in group exercises like role plays. visit: www.antwak.com. .

Customer Experience 52

Customer Experience Workshop Differentiation Positioning 52

Usersnap

APRIL 12, 2019

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Such differentiation applies to any combo of Google fans or prospects. Qualitative. Data Ranges.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Setting Context for What’s Ahead.

User Testing 107

User Testing Research Software Customer Experience Reference 107

Product Talk

APRIL 17, 2024

That was a good exercise and that was learning number one: Breaking it down into its smallest pieces and aligning on something and learning together as a team, I think unblocked a lot. One of the jobs to be done in our case, for example, is that our customers want to build their own brand.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Setting Context for What’s Ahead.

User Testing 96

User Testing Research Software Customer Experience Reference 96

Intercom, Inc.

FEBRUARY 25, 2021

Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand. How do we really get to know the customer and their needs and expectations, the problem they’re trying to solve, the value they expect to receive from your brand?

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. This exercise enables you to audit your own activities and see if you’re spending enough time on strategy. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userzoom

APRIL 23, 2020

For example, remind them of the cost of the necessary rework to fix the problems and how it has affected customers’ loyalty, happiness, and perception of the brand. Start by hosting a design thinking exercise with stakeholders to identify the problems they’re trying to solve and the impact they’re having on the business.

Webinar 83

Webinar Product Research User Testing UX 83

Userpilot

JANUARY 31, 2023

A user funnel is a concept that represents the entire customer journey, from first finding out about your product, to becoming a paying customer, then a brand advocate. Mapping the customer journey is a valuable exercise for any product manager. That’s a key brand differentiator. What is an activation funnel?

Customer Experience 80

Customer Experience Analytic Tools User Testing Customer Feedback 80

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Focus on why your audience should choose you over your competitors and build a strong brand. During this phase, focus on your brand positioning, pricing, value, distribution, and messaging.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Sachin Rekhi

AUGUST 15, 2016

Others suggest a brand new product area that LinkedIn should add to it's offering. I’ll usually get into a discussion of how they would evaluate prioritizing this feature suggestion against the existing LinkedIn roadmap to understand how they think through a prioritization exercise. Can you describe LinkedIn's business model?

Product Research 77

Product Research User Testing Product Management Product Manager 77

Department of Product

AUGUST 2, 2020

Content marketing as a box checking exercise MailChimp recently started creating original video documentaries which to me seemed really odd. Something for the branding and marketing teams to take care of, but not the product team. Use your brand positioning and product principles to inform your tone of voice.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Userpilot

NOVEMBER 5, 2022

How do you need to adjust your differentiation and positioning strategies not to lose your product-market fit ? As with customer needs, the market situation is very dynamic, and that means that market research is not a one-off exercise either. In the long run, this will help you to retain your customers and increase brand loyalty.

Product Research 90

Product Research User Testing Customer Feedback Customer Experience 90

The Product Coalition

FEBRUARY 18, 2019

What were the key features or key elements of look and feel, brand, voice, etc. depending on the product) What were your products unique capabilities/ differentiators? make sure you’ve clearly articulated your vision and a product strategy for this to be a worthwhile exercise. What was the customers’ pain point?

User Testing 62

User Testing Product Management Product Manager Product Research 62

People-First Product Leadership

OCTOBER 1, 2023

Differentiate : Embrace uniqueness as being the same can be limiting and honestly quite tiring. Together, with other colleagues, we produced a proposal that captured the excitement one gets by sharing how they feel or what they are doing right now and how brands could be part of the journey. It was a team accomplishment.

Leadership 52

Leadership Data Visualization Technical Review ChatGPT 52

Intercom, Inc.

JULY 23, 2020

How do you differentiate yourself from the other companies? Here in the United States, you can go to Whole Foods, you can go to the ketchup section, and there are probably 20 to 30 brands depending on the size of the store. So we’ve done that same exercise and marketing of, again, how do we stand out? All of that work.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

UX Studio

FEBRUARY 15, 2024

“ Innovation is not something completely brand new. They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.”

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

ProductPlan

JUNE 18, 2021

A smaller company might leave this exercise to product management, including product marketing, to bring perspective and expertise. Go too low, and you’re leaving money on the table while increasing the degree of difficulty to get to profitability, not to mention potentially tarnishing your brand.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Andrew Chen

MAY 28, 2019

After this analysis, I’m looking for really differentiated verticals of audio. Many apps for listening to podcasts, but little differentiation or loyalty. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. but may not directly sound like podcasting.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. That’s a great exercise to come up with analogies for your company.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Coalition

MAY 11, 2022

From user problems to customer problems In enterprise software, you differentiate between the ones who buy your product (i.e., Therefore, Ben and Blair differentiate between customer and user problems. finding new use cases, exposing yourself, and building your brand). customers) and the ones who actually use your product (i.e.,

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Intercom, Inc.

JULY 25, 2019

We build a little table,, and the table has in it all the kind of components of in a solution and then it has, effectively two columns, sorry, three columns: essentials, then differentiators, and then not now. Des: Also our UI isn’t inherently a part of brand, in some sense. And we’re not Snapchat, right?

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Andrew Chen

MAY 28, 2019

After this analysis, I’m looking for really differentiated verticals of audio. Many apps for listening to podcasts, but little differentiation or loyalty. The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. but may not directly sound like podcasting.

Analytic Tools 40

Analytic Tools Research Software Feedback Software User Testing 40

Business of Software Conference

AUGUST 30, 2019

It could be anything, your campaign so to speak are everywhere that your audience sees your brand for the first time. The other way this happens is brainstorming exercises. So what I want to do in this talk is walk through the exact exercise that I’ve used to come up with compelling messaging, right?

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. It feels like one cohesive experience. The answer was we always did better.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194