The Review by First Round

JANUARY 13, 2022

From category creation and company purpose, to messaging, brand personality and launch strategy, Arielle details both common pitfalls to avoid and the exercises and frameworks that she shares with founders in her consulting work.

Branding 52

Branding Startups Marketing Consulting 52

Intercom, Inc.

APRIL 7, 2021

85% of customer service teams now offer proactive help, in the form of things like in-app onboarding , outbound messaging , or notifications. This is a big indicator of the importance of human support within the Conversational Support Funnel , our framework for providing efficient, effective, and personal support at scale.

Onboarding KPIs 129

Onboarding KPIs Reporting Tools Customer Experience Data Visualization 129

Userpilot

JANUARY 31, 2023

You’ll need some tips and tactics to succeed: Start by implementing a minimum viable onboarding playbook to give you a framework to operate from. Remember to keep your users engaged with gamification and targeted in-app messages. Mapping the customer journey is a valuable exercise for any product manager.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Product Innovation Educators

FEBRUARY 20, 2023

The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. I use an importance vs. satisfaction framework to define how well-served or underserved each need is. A great example is the iPod’s messaging—”a thousand songs in your pocket.” Target customer 2.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

The Product Coalition

APRIL 2, 2022

Every time I navigate the ocean of Product Management frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.

Product Management 155

Product Management Product Manager User Testing Customer Experience 155

People-First Product Leadership

APRIL 5, 2024

I recommend taking any career competencies framework as the starting point. Advancing to the next level is never a check box exercise. Click on a link above to sign up or message me - dianas(at)gmail.com. Click on a link above to sign up or message me - dianas(at)gmail.com.

Leadership 59

Leadership Customer Experience Product Research Messaging 59

The Product Coalition

APRIL 12, 2021

This is a hard exercise when you have 10 priorities you’d like to list, but it also helps you recenter. For example, when I joined Aircall the team was mainly using one ‘recipe’ for prioritisation: the RICE framework. My message was that we need to think about what we are prioritising and what is the most relevant criteria.

Customer Experience 114

Customer Experience Product Management Product Manager User Testing 114

ProductPlan

SEPTEMBER 20, 2022

This might lead some product professionals to bypass their own spidey senses in favor of simply facilitating prioritization exercises. Now is the time to think about exercising those muscles. You can also go for extra credit by evaluating the product’s PR and marketing materials to see if the company messaging aligns with those goals.

User Testing 52

User Testing Development Product Research Customer Experience 52

Userpilot

JUNE 19, 2023

To conduct user flow analysis in your own product, there’s a handy framework to work from. You can then tailor the experiences to optimize the flow for each segment (for example, distinct in-app messaging , custom UI patterns, and more). Userpilot makes it simple to build contextually relevant in-app messages.

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

Intercom, Inc.

JULY 30, 2018

I use the snooze button to remind myself to follow up with leads who haven’t responded to my last message. You should confidently exercise your license to sell. But here’s where I’d argue you should confidently exercise your license to sell. From BANT to MEDDIC, which framework should you use to qualify your sales leads?

Inbound 157

Inbound Strategy Outbound User Testing 157

The Product Coalition

JUNE 5, 2019

When the value is clear, it’s easy to align people and resources A Simple Framework to identify Business Value Business Value for a predictive project could be monetary in nature or could also be non-monetary as well. Though there are a number of nuances to this framework, this provides a good starting point.

Data Visualization 64

Data Visualization Analytic Tools Framework Customer Satisfaction 64

Modus Create

APRIL 30, 2020

It outlines a framework for facilitated product discussions and feature prioritization based on key assumptions, constraints, and KPIs leading to a more clearly defined plan. So this is where we start: workshops to define key business drivers and articulate a clear message of what is being built and why.

Research Software 81

Research Software Product Research User Testing Workshop 81

ProductPlan

NOVEMBER 9, 2020

Poor communication or messaging? Be sure to keep these pain-point feedback collection exercises as brief and, well, painless as possible for the user. Ensure you’ve already set up a practical framework for capturing, organizing, and evaluating customer feedback and putting it to good use during this process.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Intercom, Inc.

DECEMBER 19, 2018

In the face of this technology, businesses have three options – ignore it, see adoption as a box-ticking exercise or embrace it and think long-term. a simple customer onboarding framework. PREACH – a framework for perfecting your customer support tone. ” On Product Management. Brian Donohue, Director, Product Management.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

The Product Coalition

AUGUST 12, 2018

A website or app that encourages people to exercise more might offer a reward whenever a user exercises, thus creating extrinsic motivation for the person to show that behavior. A useful framework for looking at what enables human behavior is BJ Fogg’s behavior model.

User Testing 62

User Testing Research Software Customer Experience Product Management 62

Userpilot

JUNE 3, 2022

Once you’ve got analytics in place, it should be a relatively simple exercise to identify key friction areas and points in the journey users drop off. No one method is the ‘best’ – the whole point is choosing the right message, in the right format, at the right time. Converting a user from free / trial to paid.

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Nulab

MAY 26, 2021

Use the SMART framework again to help team members make sure their goals fit the criteria and be on-hand to offer support (not everyone is good at goal-setting). This could include team-building exercises, guidance when setting out SMART goals, or tips on how to get the most out of your team’s project management tools.

Research Software 72

Research Software Feedback Software User Testing Software Review 72

Product Club

JULY 7, 2018

Faced with that challenge, one exercise can be extremely helpful: a product deep dive. Each deep dive is a little different, but this five-step framework will give you a solid starting point: Use the product. As a result, attempting to prep for the wide range of varying questions you might face is daunting.

User Testing 54

User Testing Customer Feedback Product Management Product Manager 54

ProductPlan

MARCH 2, 2020

A compelling story engages stakeholders emotionally and puts an elaborate strategic plan for your product into a simple framework they can easily understand and remember. In the moments leading up to an important meeting, warm up your muscles and shake out any tightness by doing a few facial exercises or quick arm and shoulder stretches.

Reporting Tools 61

Reporting Tools Feedback Software Research Software User Testing 61

The Product Guy

MAY 7, 2020

There are many frameworks available on building products and the approach varies individual to individual. Hence roadmapping is a crucial exercise which can make or break your product. Hard Skills Required for the Role. This section sets out my philosophy on how to build products. Product Strategy. Product Roadmap. Concluding Remarks.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

ProductPlan

APRIL 29, 2020

But expanding into too many new areas typically results in poor execution, second-rate user experience, and disjointed messaging. There are many prioritization frameworks to choose from. But regardless of which you choose, the output is just as dependent on what you value during those exercises as the methodology. Just say no.

Roadmap 53

Roadmap Weak Development Team User Testing Customer Experience 53

Radical Product

MAY 16, 2018

Today, when youth (typically teenagers) want to communicate in a visual manner , they have to send each other picture messages or post on social media. We are bringing this world about through an app where you can share messages, pictures and a visual narrative that disappears after 24 hours. Certainly a Low Vision Fit.

User Testing 40

User Testing Customer Experience Data Visualization Vision 40

Sachin Rekhi

MAY 13, 2011

For example, a common exercise goal is to exercise 45 minutes/day. But the reality is the drop-off rates are going to be significant unless we break it down to the very minimum needed to get them started, and then exercise baby steps to get them the rest of the way there. Baby Steps.

Research Software 60

Research Software Customer Experience User Testing Customer Feedback 60

PMLesson's Ace the PM Interview

MAY 5, 2020

A tip to help with this skill is to try and keep all messages at just a few sentences when describing a problem or task. The point of this exercise is to practice your active listening skills. If you find yourself rambling, you may want to dial back the scope or leave out the technical bits.

Data Visualization 52

Data Visualization User Testing Product Research Product Management 52

Product Bookshelf

AUGUST 22, 2016

Transform yourself into an ‘idea person’ by looking for inspiration with everyday activities and creative-thinking exercises. Don’t be afraid to start from scratch, adapt observed ideas, and use the Thinkertoys frameworks to unlock your imagination. When faced with a problem, start breaking it down into parts. by Susan Weinschenk.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Userpilot

OCTOBER 8, 2022

Instead, you need a comprehensive customer onboarding framework to give you a sense of structure… and set you and your SaaS up for success. A customer onboarding framework is a structured way of thinking about the set of actions, activities, and tools that go into helping a customer experience value. Interactive tours.

Analytic Tools 98

Analytic Tools Onboarding KPIs Feedback Software Framework 98

The Product Coalition

JANUARY 10, 2021

If this is you, I have a simple tool you can use to articulate why things ( might ) take as long as they do, explain it in a way that is helpful to those who are unfamiliar with software development, and finally, provide a simple 5 minute exercise you can do each week to get a bit faster. So to dust off an old chestnut, hire slow, fire fast.

Reporting Tools 112

Reporting Tools Product Management Product Manager Customer Experience 112

ProductPlan

NOVEMBER 4, 2019

Prioritization is a top-line responsibility for product managers, so get a feel for how they attack it or if they have a framework they prefer. While you don’t need to choose a writing instrument, pick an object the interviewee already understands to see how compelling their messaging is and whether they’re quick on their feet.

User Testing 51

User Testing Product Management Product Manager Onboarding KPIs 51

ProductPlan

JULY 23, 2019

Having these principles established across the business gives them a framework for this, aligning not just the development team, but aligning product development with marketing, sales, and support.”. The importance of maintaining a product vision. It’s important not to confuse product vision with product strategy. Unintended consequences.

Vision 67

Vision Weak Development Team User Testing Product Research 67

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Brian Balfour

FEBRUARY 7, 2017

Some teams may want to look at product issues, while others want to jump into messaging and notifications. The SoundCloud experiment framework Andy’s team had identified multiple challenges, but were already at millions of users at this point. You want to make sure that you're rolling stuff out that's going to have a positive impact.

Onboarding KPIs 62

Onboarding KPIs Feedback Software Customer Experience User Testing 62

Modus Create

JULY 1, 2020

I had been on a sort of health kick for a few years: I quit smoking, I started walking to get low impact exercise, and so on. Some of the variable names in the framework are similar and I’d confuse two of them – even though I am very familiar with the code base and have a decade of experience with it.

Reporting Tools 98

Reporting Tools Systems Review Software Review Technical Review 98

Product Talk

MAY 10, 2023

An admin might create a user on the web console and then that user logs in on the mobile app and then they send a message through to other members of their group. That was my first introduction to the continuous discovery framework. Teresa: Then you took the Master Class , you learned about the continuous discovery framework.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Coalition

NOVEMBER 2, 2018

That’s why we distilled the essence of all that we know and created the EMBED framework. What’s the EMBED framework? The EMBED framework is a distillation of all that we’ve learned. We’ll cover a light overview of the framework here, but if you want to dive deep, check out the Appcues User Onboarding Academy.

Embedded Analytics 60

Embedded Analytics Framework Analytic Tools Feedback Software 60

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. These were painstakingly thorough with tables full of dialog copy, error messages, and more. Design: Product Roadmap.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Intercom, Inc.

SEPTEMBER 17, 2019

Throughout the whole journey, your customer needs a cohesive experience so they ultimately feel confident in your product, which means it can’t be a box-ticking exercise for one team, but rather a constant concern for multiple teams. Onboarding splintered in another part of the app (Messages tab). A framework for discovery.

Onboarding KPIs 188

Onboarding KPIs Customer Experience Framework Product Research 188

Andrew Chen

DECEMBER 1, 2021

It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. This ensured women got fewer messages, and hopefully more of the right ones. Only to prospective dates rather than work colleagues.

Research Software 95

Research Software Books Customer Experience Technical Cofounder 95