The Product Coalition
DECEMBER 11, 2023
It had a solid purpose — rooting out fraud in healthcare to make healthcare more affordable. And it delivered significant business value, at times 4–6% of our client’s total healthcare expenditure, which could be tens if not hundreds of millions of dollars. We both agreed it had more potential, but it never took hold.
Product Management Unpacked
MAY 26, 2020
A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Claire is helping to manage a product that’s playing a critical role in Western Pennsylvania’s healthcare system.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Userpilot
JANUARY 23, 2024
Create a clear product positioning statement that focuses on your target audience, your product’s unique value, its differentiation, and the key benefits it delivers. It shapes how customers perceive your product, focusing on its unique features and benefits to differentiate it from competitors.
Product Management University
APRIL 12, 2018
Joan Griffin, Director of Learning & Development at PointClickCare, a cloud-based healthcare software provider for senior care, has experienced the difference. Proficientz differentiates itself in the training industry by helping clients develop an “outside-in” perspective on product management, marketing and sales.
Intercom, Inc.
SEPTEMBER 28, 2021
We solve customer problems by deeply understanding the jobs that they use our product to tackle, often applying the jobs to be done framework. In the race for market share, startups try to close the gaps on incumbent companies, while incumbents try to build new, differentiator features. Whoever does it fastest will win.
Product Management University
MAY 11, 2018
That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. Here’s an example.
Business of Software Conference
OCTOBER 11, 2023
For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)
Expert insights. Personalized for you.
126 
Let's personalize your content