Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 20, 2022

Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems. Finally, it helps teams to achieve the product-market fit faster.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 94

Feedback Software User Testing Product Research Strategy 94

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

JANUARY 21, 2017

who’s it for, what problem is it solving, what’s its value proposition and competitive differentiation, and how will it deliver ROI. This framework built into your product decisions process gives you leverage with the team and focuses all available resources on meeting the company’s main strategic objectives.

Framework 60

Framework User Testing User Friction Customer Experience 60

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software User Friction White Paper 91

Innovatemap

JULY 2, 2020

Product marketers are indispensable to the success of a product company. They’re a rare blend of sales, marketing, communications, product team, and subject-matter expertise. They articulate your product’s purpose and play a critical role in scaling that unique positioning across your team.

Product Marketing 40

Product Marketing Marketing User Friction Branding 40

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Product differentiation strategy.

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

bpma ProductHub

FEBRUARY 4, 2018

During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Userpilot

JANUARY 9, 2023

What will your positioning and messaging strategy be? Finally, you’ll need to figure out your marketing goals , the best tactic for achieving those goals, and how best to track goal completion. It focuses on people more likely to respond positively, thus building trust and increasing cost-effectiveness.

Research Software 95

Research Software User Testing Strategy Customer Experience 95

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. You don’t have to pick the perfect framework.

User Testing 93

User Testing User Friction Development Team Review Reporting Tools 93

Userpilot

OCTOBER 21, 2022

Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. A product’s UI is not always enough to drive feature adoption.

Feedback Software 73

Feedback Software Analytic Tools Research Software User Testing 73

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? The SMART goal-setting framework. Differentiation from competitors.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

BrainMates

JULY 23, 2023

With large engineering teams no longer needed, Agile product development methodologies – such as Scrum and Kanban – will also become redundant. These frameworks are designed to improve the effectiveness of teams collaborating on software development.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. This means that whatever they work on isn’t always aligned with customer or market needs.

Analytic Tools 99

Analytic Tools Feedback Software Product Research User Testing 99

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. “How would you feel if you could no longer use this product?”

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 96

Product launches User Testing Product Research Analytic Tools 96

Userpilot

MARCH 8, 2022

Copy, positioning, and education is an important part of your MLP. A good way of focusing on desired outcomes is to use Teresa Torres’ Opportunity Solution Tree, from the continuous discovery framework. MLP quote from Product Manager @ Launch Darkly. The Jobs to be Done framework is a great way of going through these points.

Product Research 143

Product Research User Testing Customer Experience Feedback Software 143

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. This isn’t about team productivity mind you, but individual product managers productivity.

User Testing 178

User Testing Weak Development Team Customer Experience Customer Feedback 178

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. People tend to give very positive answers, regardless of whether it’s true.

User Testing 128

User Testing Customer Feedback Customer Experience Data Visualization 128

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.) It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. This framework covers five major questions: What do we aspire to be? Where do we play? And where do we not play?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

JUNE 20, 2023

What are the product goals? What are the key product features? Goal setting framework. Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process. Look at how they price and market their product.

User Testing 94

User Testing Product Research Feedback Software Customer Feedback 94

Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. SaaS teams are logically better-suited to focus on enhancing what they already offer through a scalable product-led growth strategy. Each has a different approach to SaaS growth and will significantly impact your company’s product vision and revenue strategy. Make sense of your data 2.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Sachin Rekhi

FEBRUARY 16, 2020

I wanted to share what I believe are the top ten most important deliverables for product managers across each of the four dimensions of product management. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What are the key positions in product teams?

Analytic Tools 93

Analytic Tools Feedback Software Research Software Product Research 93

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

UX Studio: Product Management

MARCH 19, 2021

This is a well-documented framework that is built on the relationship between customer problems and feature ideas. Well-documented framework. On the other hand, you can already shoot for real user feedback from your alpha / beta or live product users. Very similar to KANO and a bit to the QFD framework. Theme screening.

Product Research 109

Product Research User Testing Development Customer Experience 109

Pragmatic Marketing

OCTOBER 18, 2019

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? I'm Rebecca Kalogeris, vice president of sales and marketing at pragmatic institute and your host for this episode.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? I'm Rebecca Kalogeris, vice president of sales and marketing at pragmatic institute and your host for this episode.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70