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Product Management in Healthcare

ProductPlan

When patients think about healthcare, most immediately conjure up images of the services doctors and nurses provide. But delivering those services requires hundreds if not thousands of products. Who’s the customer for healthcare product managers? Who’s the customer for healthcare product managers?

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I lost a few in other industries, but never healthcare.

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

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Is It Time For a Product Management Makeover?

Product Management University

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. To what extent do product management and product marketing disciplines need to change to align with the new customer landscape?

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The bottom line in product marketing is to drive more revenue from existing products and ultimately grow market share of each product in support of the organization’s financial and strategic goals. healthcare). Product Marketing vs. Portfolio Marketing: The Big Picture. What is Portfolio Marketing?

Marketing 147
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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

healthcare, retail), size of the organization (e.g., That same messaging also helps the sales force talk the talk credibly to ensure continuity between the marketing messages and the sales process, and that credibility may be the one thing that ultimately differentiates you from the competition. USA, Canada, Mexico).

B2B 130
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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.