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Essential Startup Product Manager Skills

The Product HQ

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Based on startup statistics shared by Embroker , around 90% of startups fail.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. Now a big question emerges — how do you get the first people to use your product? 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved.

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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. How to write a user interview: “Lean startups” chapter 2 only (Eric Ries) The second most important thing is to understand how to ask questions. Blue ocean shows you how a circus can be #innovative.

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How to Develop a Strong Product Strategy in 2021

Userpilot

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. But where do you start, how do you define it, and how do you take the steps to achieve it? How do you set a product vision? How do you create objectives?

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. They believe so strongly in their vision that they assume it’s universally appealing. How to avoid: Recognize the value: market research is an investment, not an expense. This information will guide you when branding a startup.

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

This is the new look and feel that we wound up with How did we get there? As part of the engineering team that helped push our new site into the world, I’d love to walk you through it—with a special focus on the way we married a great design vision with the right tech stack to bring it to life. The Mixpanel homepage circa 2018.

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

This is the new look and feel that we wound up with How did we get there? As part of the engineering team that helped push our new site into the world, I’d love to walk you through it—with a special focus on the way we married a great design vision with the right tech stack to bring it to life. The Mixpanel homepage circa 2018.