Gainsight

JANUARY 23, 2025

This year, the world-renowned market research company Gartner recognized the Customer Success space in a way it never has beforeand we couldnt be more excited for this defining moment in the CS movement. So, no matter your industry, its no longer enough to just deliver a product.

Research Software

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I find market problems, guide the creation of solutions to those problems, and take the solutions to market.”. Let’s call it a “solution.”.

Framework

Arkenea

AUGUST 5, 2025

Whether you’re a pharmaceutical company launching Phase III trials or a research site managing multiple studies, choosing the right CTMS can dramatically impact your success rates, regulatory compliance, and operational efficiency. Custom solutions eliminate the workflow compromises required by off-the-shelf platforms.

Research Software

Product Innovation Educators

MARCH 4, 2025

Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. She has worked closely with researchers at the MIT Sloan School of Management to experiment with new AI techniques and has successfully applied machine learning to answer her clients most difficult research questions.

Artificial Inteligence

Roman Pichler

AUGUST 11, 2020

Carry out qualitative market research like direct observation and problem interviews in order get to know the users, empathise with the individuals, and develop a thorough understanding of their needs. Carry out qualitative market research like direct observation and problem interviews. No Convincing Standout Features.

Vision

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . The method to define what the core value and differentiation factor is very similar across business models and industries. In our daily life, there are so many products being used and promoted.

Product Management

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation

The Product Guy

OCTOBER 9, 2018

This also helped to refocus the company’s view of product management from being primarily an execution-oriented role to a more strategic one including market research, customer development interviews, and feedback. I was able to collaborate closely with the senior director of product at my company on this work. About Julian Dunn.

Weak Development Team

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. I love figuring out where to start on a product, who the right customers are, and what the key differentiator is.

User Testing

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Preparing for the C-Suite. Communication.

User Testing

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. To be valuable, these personas must be based on real market research—both quantitative and qualitative.

Research Software

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. As you study the people who use your product or might use it, patterns start to emerge.

Research Software

The Secret PM Handbook

AUGUST 22, 2016

Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market. But tools that help me with all those other things?

Research Software

The Product Coalition

AUGUST 3, 2023

The Impact: Articulate the positive outcomes your product will bring to users or the market. The Differentiation: Highlight the unique features or technology that differentiates your product. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

Vision

The Product Coalition

FEBRUARY 15, 2023

After finishing one has: Clarified the idea, risks and fears Talked with potential customers to understand their problems and validate the need for a solution Done first market research to understand competition and find ways to differentiate Prototyped the idea to make it tangible and gather feedback Done napkin estimations for the business costs (..)

Startups

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. What differentiates you from the rest of the market?”

User Testing

Alchemer Mobile

FEBRUARY 14, 2023

Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer Workflow is available immediately. Alchemer is a KKR portfolio company.

Product Research

Roman Pichler

OCTOBER 6, 2020

Reviewing their products will tell you if your product is still sufficiently differentiated. If so, which actions are appropriate? Job postings can help you guess your competitors’ plans. Follow the developments at your own company: Are there any changes to the business strategy ? And if so, what are the consequences for your product?

Product Research

Lenny Rachitsky

JUNE 11, 2024

Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. Include key features, existing customers, differentiation points, and user reviews.

User Testing

Userpilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. What are the responsibilities of a product marketing manager?

Product Research

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

Research Software

The Product Coalition

MARCH 24, 2021

Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Marketing Success Through Differentiation?—?of of Anything.

User Testing

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Insights collected from user interviews, surveys, and other market research will come in handy here.

Data Visualization

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. Whiteboard template in Aha.io Miro template.

Data Visualization

The Product Coalition

AUGUST 2, 2023

Essential Steps to bring your vision to develop a Rummy game In-Depth Market Research Embarking on your Rummy game development journey necessitates a solid understanding of the market and competition. Rummy offers diverse variants, such as Indian Rummy, Gin Rummy, and Rummy 500.

Research Software

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

User Testing

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I find market problems, guide the creation of solutions to those problems, and take the solutions to market.”. Let’s call it a “solution.”.

Framework

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. Conduct in-depth market research : Study your target market and create detailed customer personas highlighting customer needs, pain points , and goals.

Analytic Tools

Alchemer Mobile

FEBRUARY 6, 2024

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Alchemer is a KKR portfolio company.

Reporting Tools

Userpilot

AUGUST 30, 2024

Marketing teams need them to develop positioning and differentiation strategies and to orchestrate marketing campaigns that resonate. Perform market research Market research focuses on the landscape in which you’re building the product: the customers, the competitors, and the economic climate.

Data Visualization

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging