Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. The Importance Of Customer Success.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Market research.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - the concept that products are built to fit with channels, channels are not built to fit with products.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? Which commonly-discussed growth metrics in consumer tech businesses are the most meaningless and/or misleading? Or big market! Or technology differentiation! All of that said, beyond the obvious things (team, market, product, etc.)

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Userpilot

APRIL 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. Proactive provision of guidance and support to new, current, and prospective customers. In this article, we’re going to explore: What product management and customer success typically looks like for SaaS .

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Bain Public

JANUARY 10, 2023

The sales team has different working styles than the marketing team who has different working styles than the UX, product and engineering team. This quote of Steve Jobs pretty much articulates the fact that we often tend to give a lot more influence to the marketing and sales teams. Customers are loving it. That sounds familiar.

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Userpilot

APRIL 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. Proactive provision of guidance and support to new, current, and prospective customers. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS .

Reporting Tools 73

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 73

nulab

MAY 10, 2019

It also helps you work out that sweet spot between offering your customers great value and bringing in a good profit for those services or products. This is all about offering the lowest possible price for your customers. Differentiation. Differentiation leadership examples include Dyson and Apple. Outbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? Which commonly-discussed growth metrics in consumer tech businesses are the most meaningless and/or misleading? Or big market! Or technology differentiation! All of that said, beyond the obvious things (team, market, product, etc.)

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Business of Software Conference

MAY 21, 2020

We’ve also received some incredible feedback from our interview process. Just last month we had a candidate who we rejected for an android internship role and afterward he sent us a really long email giving us feedback on our hiring process. There’s inbound hiring and there’s outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? It’s a little bit of a different life.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36