Mind the Product

NOVEMBER 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. First, a clear view of the primary and secondary products and services in a channel partner’s portfolio is needed. appeared first on Mind the Product.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. company name] expands its AI coach language to 96, the most in the industry.

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Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. It’s when a company recognizes you by name, knows your preferences, and delivers on them. There are now more ways than ever to help your customers solve their problems.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

APRIL 13, 2022

The product team utilizes click data for making data-driven decisions on product development. The marketing team uses collected data to optimize CTA placements and tailor marketing messages on the website to increase the website’s conversion. Add any relevant notes to the tag using the Name field.

Analytic Tools 94

Analytic Tools Data Visualization Feedback Software Customer Feedback 94

Userpilot

FEBRUARY 12, 2021

What Products Is Freemium Most Suitable For? The Benefits of Freemium for SaaS How the Freemium Business Model Works The Disadvantages of Freemium for B2B SaaS Alternatives to Freemium Product Marketing Tricks for Freemium and Free-Trial. Freemium is offering your most basic features and product experience for free.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

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B2B Feedback Software Product Marketing Customer Experience 97

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

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Feedback Software Research Software User Testing Analytic Tools 97

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. 40:38 James Avery, Kevel: But it really got myself and my VP of Marketing, thinking just about positioning a lot more, right, we both read the book, I saw her speak again, at the virtual conference. April Dunford Positioning BoS USA.

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Feedback Software Weak Development Team Customer Communications Customer Experience 59

Userpilot

JULY 27, 2022

For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

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User Testing Feedback Software Analytic Tools Research Software 95

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. So, you now need to power up your marketing and take the following steps: Prepare for launch.

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User Testing Customer Feedback Product Research Customer Experience 60

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

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Positioning User Testing Product Research Data Visualization 100

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Innovatemap

JULY 2, 2020

Product marketers are indispensable to the success of a product company. They’re a rare blend of sales, marketing, communications, product team, and subject-matter expertise. They articulate your product’s purpose and play a critical role in scaling that unique positioning across your team.

Product Marketing 40

Product Marketing Marketing User Friction Branding 40

Userpilot

JANUARY 9, 2023

These are most likely to be the key differentiators. Once you have this, look at more detailed characteristics of how they use the product. Teams also like to choose a name for their product personas and even add photos. Product persona: The product marketing manager. Has found product-market fit.

Feedback Software 93

Feedback Software Research Software Analytic Tools User Testing 93

Product Management Lessons from the Trenches

JULY 17, 2018

people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit. it is a message or tagline that is consistent with the value proposition.

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User Testing Customer Experience Technical Review Customer Feedback 150

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

NOVEMBER 30, 2023

Insights report The Insights report, as the name implies, is used to gather actionable insights and visualize trends within these data sets. Mixpanel’s custom events can be created from multiple standard events, combined with property filters, and then given a custom name. This helps you compare key metrics to the baseline (e.g.

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Data Visualization Reporting Tools Analytic Tools Feedback Software 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

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User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JULY 19, 2021

Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction. Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). What is conversational support?

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Weak Development Team Reporting Tools Research Software Feedback Software 129

The Product Coalition

FEBRUARY 26, 2022

This isn’t about team productivity mind you, but individual product managers productivity. It doesn’t come as a shock that the empowered product teams seem to be more prevalent in companies who have well and truely found product market fit and are growing quickly. Meetings also have a way of procreating.

User Testing 173

User Testing Weak Development Team Customer Experience Customer Feedback 173

Intercom, Inc.

JANUARY 31, 2019

April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. We use the insights from our product as to what messages are resonating with the customers.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Userpilot

SEPTEMBER 22, 2023

It’s possible to target individual segments with personalized messaging and journeys. Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey. – Sean W.,

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 52

Userpilot

SEPTEMBER 22, 2023

It’s possible to target individual segments with personalized messaging and journeys. Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey. – Sean W.,

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Feedback Software 52

Userpilot

SEPTEMBER 22, 2023

It’s possible to target individual segments with personalized messaging and journeys. Two-way integration with CRM platforms like HubSpot and Salesforce can facilitate better segmentation by giving you access to more product usage data that can differentiate your users and the stage in their journey. – Sean W.,

Data Visualization 52

Data Visualization Embedded Analytics Analytic Tools Customer Experience 52

svpg

SEPTEMBER 30, 2016

Hate mail started streaming in from everywhere - including emails directly to Bill Gates who would forward them on to the team with messages like "this is depressing MSFT's stock price. Enter Martina Lauchengco, a young product manager recently out of Stanford, whose job it was to help turn this around.

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Reporting Tools Analytic Tools Customer Experience Technical Review 160

Userpilot

NOVEMBER 11, 2020

By recording the user’s name as an Account Attribute, for example, it is possible to deliver a more personalized experience. Although the term “tooltip” is widely used to talk about Coach Marks as well, a lot of UX experts differentiate them, saying that Tooltips are perpetual while Coach Marks – once dismissed – are gone forever.

Onboarding KPIs 126

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Andrew Chen

AUGUST 10, 2023

days when folks would combine their favorite random set of product mechanics — disappearing text messages sent to strangers near you, but you can only reply with a video — and launch them as the latest app (Disappr! – gotta love those 2010 app names). And then the product stalls, per the graph above.

User Testing 80

User Testing Analytic Tools Customer Experience Weak Development Team 80

Intercom, Inc.

MARCH 29, 2022

And we have over 180,000 teammates logging into Intercom every month, using our platform to send over 500 million messages and reply to over 20 million conversations. We’re used to being left on hold, being swamped with irrelevant messages in spam, trying new products or features that are just hard to navigate and use.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

FEBRUARY 27, 2023

We also analyze successful onboarding flows and evaluate various tools that can help product managers , product marketers and UX designers deliver outstanding onboarding experiences. TL;DR User onboarding educates new users on how to best use your product to solve their problems and satisfy their needs.

Onboarding KPIs 104

Onboarding KPIs User Testing Customer Experience Customer Feedback 104

Userpilot

AUGUST 28, 2019

If I asked you to think of the most important aspects of creating a successful SaaS product, you’ll probably think of solving a need, user onboarding techniques, and the all-important product-market fit. It may sound obvious but ensuring that your users fully adopt your product is essential to its success.

Research Software 93

Research Software User Testing Analytic Tools Customer Experience 93

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition.

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Analytic Tools User Testing Data Visualization Customer Experience 90

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition.

Analytic Tools 40

Analytic Tools User Testing Data Visualization Customer Experience 40