Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? A review of a channel partner’s core competencies should give you an idea about their capabilities in the areas of technology, operations and business model. Core Competencies and Innovation.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

PMLesson's Ace the PM Interview

APRIL 6, 2020

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Innovatemap

JUNE 9, 2020

Sherry and Bart focus on keeping those clinic providers up and running with the proper technology and tools they need to meet patient demands. The Technical Task. There were many technical solutions needed for what might appear to be a simple task. This speaks to our philosophy of our tech stack. We build what we have to.

Technical Review 52

Technical Review Fractional CTO Systems Review Healthcare 52

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan For example, all the people in the UK wanting to get into Tech. It’s better to differentiate 1–3 different personas than one based on “average”. Their goal is to gauge market interests and test your messaging.

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

UX Studio

OCTOBER 11, 2022

People fall in love with the experience , not the technology behind it. trillion a year due to experiences that fall short of expectations. They’re also more likely to generate word-of-mouth marketing by leaving a review and recommending it to their friends. . Increased positive reviews, and recommendations.

Customer Experience 83

Customer Experience User Testing Analytic Tools Customer Feedback 83

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. They also provide custom artwork through illustration and engaging motion design.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Userpilot

FEBRUARY 26, 2024

Thanks to them, SaaS companies can better tailor their messaging and differentiate based on the preferences of various prospect segments at different funnel stages. Technically, you can do this manually, but the process could be labor-intensive and time-consuming. It gets even better.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. As ideas come in and are periodically reviewed, they should be slotted into the appropriate track (big bet or short-term win) and then prioritized against currently ranked projects and other potential candidates.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

OCTOBER 27, 2021

Neither platform publishes its pricing information, but user reviews indicate that WalkMe starts at around $9,000 per year and Whatfix at about $1,200 per month. Having some programming knowledge and technical ability will allow you to make these features even more sophisticated. However, Whatfix is more accessible to SMEs.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

JANUARY 30, 2023

It illustrates the distribution of different types of technology users. of the market) are excited about trying products and testing new technology. Their feedback is critical as it's more oriented toward solving a problem and getting a job done rather than technical aspects. They include: Innovators. Innovators (2.5%

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

The Product Coalition

SEPTEMBER 3, 2019

5/5 Prioritisation Matrix - Assessing the value of the ideas, we plotted against axis such as impact to user vs technical feasibility. We also looked at long term business impact vs short term business impact to see if our quick wins and differentiating solutions rang true. UT is not UAT! UT is validating the solution.

User Testing 60

User Testing UX Product Research Data Visualization 60

UX Studio

MAY 30, 2023

Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Social proof, especially reviews, is no exception to the transparency principle. The majority of consumers read online reviews and trust them as personal recommendations. Instead, provide actual value in your communications.

UX 96

UX Reporting Tools Research Software Data Visualization 96

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. California is the home of technology and innovation. How Does Studio 22 Work With Clients?

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

AUGUST 23, 2022

Upon hearing news of customers frustrated when the product can’t do something your team never intended it to do or irritated with an arduous user experience due to external factors, it’s easy for newbie and veteran product managers to react with annoyance or anger. “Of Of course, it doesn’t work like that. That was never the intention!”.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. Multi-step pointer messages in a Product Tour. Is this just a new simple message type, or are we going to do something much more sophisticated? But then when we reviewed the proposal with leadership, we actually got pushback.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Userpilot

JANUARY 23, 2024

Create a clear product positioning statement that focuses on your target audience, your product’s unique value, its differentiation, and the key benefits it delivers. It shapes how customers perceive your product, focusing on its unique features and benefits to differentiate it from competitors.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

ProductPlan

OCTOBER 3, 2019

You’re burning cash and daylight, building up a legacy of technical debt and features that aren’t moving you in the right direction. Their pedestrian people-mover was amazing (and amazingly expensive) tech. While every request should be warmly received and reviewed , just because someone asked you to build it doesn’t mean you should.

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

Userpilot

OCTOBER 21, 2022

Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. define technical requirements. Product differentiation is a must for product managers. Product differentiation is a must for product managers. How can you differentiate your product?

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. Within conversion , differentiating your product from your competitors is key.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. As ideas come in and are periodically reviewed, they should be slotted into the appropriate track (big bet or short-term win) and then prioritized against currently ranked projects and other potential candidates.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Alchemer Mobile

JULY 16, 2019

Scenario 3: Using futuristic technology can pay handsomely. Over 73 percent of consumers use multiple channels to shop ( Harvard Business Review ). So, how do you differentiate your offering from the sea of competition? More importantly, note that they are using various digital platforms to adapt to dynamic times. Beneficial.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

PMLesson's Ace the PM Interview

APRIL 25, 2022

One of the best and first things you should do is review the most common product marketing interview questions and answers. Hiring managers at major tech companies want product marketers that are savvy, innovative, and capable of working with the many teams necessary to bring products to market. Now, you'll need to ace it!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

DECEMBER 9, 2021

While not technically a part of the positioning process, successful positioning is not possible without researching the market. It allows brands to show their originality and differentiate their products from others. And as they do so, they may show little restraint in venting their dissatisfaction in reviews and on social media.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Here it is.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Mixpanel

JUNE 8, 2021

Say you’re listening to a movie review podcast and they’re talking about Tiger King. We’re a team of nine, so it’s small enough that we can go through the tech stuff in detail. It really takes you down a rabbit hole of discovery, allowing you to move much more broadly through the podcast network.

User Testing 52

User Testing Analytic Tools Customer Experience Reporting Tools 52

Userpilot

MARCH 6, 2024

MQLs and PQLs are then passed to the sales team, and that’s technically when the sales funnel (aka purchase funnel) starts. For the company, this is an opportunity to provide valuable information, showcase product benefits , and differentiate it from competitors. User onboarding. Welcome screen in Userpilot.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JUNE 20, 2023

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. You can also study customer reviews to find cracks you could exploit. Look at how they price and market their product.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

These personas will help guide your product launch strategy and ensure that you’re targeting the right people with your marketing messages. Also, focus on what differentiates your product in the market. This will help you create marketing messages that stand out and resonate with your target customers.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

eG Innovations

MARCH 2, 2023

And at 08:15 AM the @MSFT365Status account confirmed the issue was (probably) a wider issue in the underlying Azure networking stack, stating “We’ve identified a potential networking issue and are reviewing telemetry to determine the next troubleshooting steps.

Analytic Tools 52

Analytic Tools Data Visualization Software Review Systems Review 52

Usersnap

JUNE 27, 2023

Begin by selecting experienced and tech-savvy beta testers. Then categorize data into actionable tasks, separating bug reports from feature requests and differentiating between short and long-term goals. Marketers can utilize online networks to tailor messages and reach potential testers effectively.

User Testing 52

User Testing Data Visualization Product Research Customer Feedback 52

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Experience in technology and product management helps people do well in product marketing. It happened with me too. This blog does the opposite.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Gainsight

MAY 8, 2019

The only advice I can give is: read the reviews , read the comparisons , read the case studies , and demo everything. Technically, but under the hood, it has the same engine as before. The technology at the root of Pendo, meant to track pageviews, doesn’t scale the way Gainsight PX’s next-generation architecture does.

Analytic Tools 49

Analytic Tools Feedback Software Data Visualization Reporting Tools 49

Nulab

SEPTEMBER 22, 2021

trends, legislation, tech breakthroughs, etc.). Maturity : When you’re in a crowded market, price becomes a crucial differentiator because there are fewer differences, feature-wise, in the products/services offered. Understanding what makes your audience tick will play a key role in your messaging.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Asking questions is even more useful in design reviews or kickoffs because you’re opening up the floor for diverse responses from a variety of perspectives.

User Testing 106

User Testing Product Research Customer Experience CTO 106

ProductPlan

APRIL 2, 2019

This is the stage when many companies really invest in marketing since they’ve identified which messages are resonating and which channels are best suited to reach the demographic that purchased early on. Once sales increase and the product has proven it has a market, it enters into its second phase. The Maturity Phase.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61