PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. The worst case scenario.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

Analytic Tools 117

Analytic Tools Research Software Data Visualization Technical Review 117

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Innovatemap

JULY 2, 2020

Product marketers are indispensable to the success of a product company. They’re a rare blend of sales, marketing, communications, product team, and subject-matter expertise. They articulate your product’s purpose and play a critical role in scaling that unique positioning across your team.

Product Marketing 40

Product Marketing Marketing User Friction Branding 40

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Roman Pichler

AUGUST 11, 2020

Cause : A confusion about what an effective product vision is. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. 68; Boost Your Product Leadership Power and How to Lead in Product Management , pp. No Clear Business Goals.

Vision 300

Vision User Testing Research Software Product Research 300

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

JULY 27, 2022

For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

User Testing 90

User Testing Feedback Software Analytic Tools Research Software 90

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How many times this month would you say you used the [insert name] app?”

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Haines-Group

OCTOBER 30, 2023

You might specify that a low score indicates that the potential opportunity impacted is vague at best, while a high score signifies that it will very positively impact well-defined opportunities or risks. The system prioritizes the more important features that you can bring to market more quickly. Again, this is rated on a 1-10 scale.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. . Was there a lot more to do? Natasha: For sure.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Mind the Product

NOVEMBER 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. First, a clear view of the primary and secondary products and services in a channel partner’s portfolio is needed. appeared first on Mind the Product.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

Userpilot

OCTOBER 24, 2022

There are a huge variety of different survey templates to choose from: signup flow, welcome screen , pain points, validating assumptions, churn, and long-form (just to name a few). Check out this depth of data: it’s invaluable for any product manager. A welcome screen is all about creating a positive atmosphere from the very beginning.

User Testing 86

User Testing Research Software Customer Feedback Feedback Software 86

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. company name] expands its AI coach language to 96, the most in the industry.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Ali: I’m a product marketer.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. This is something that is not super easy in my position, but something I would encourage every product leader to do.

Product Research 212

Product Research User Testing Data Visualization Research Software 212

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. This isn’t about team productivity mind you, but individual product managers productivity.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Dear Strategy

SEPTEMBER 10, 2018

NOTE: He also addressed this same topic in his book of a similar name, The Rise and Fall of Strategic Planning ). My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. And, maybe, just maybe, I’ll be the one who coached them to do so.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I find stories about all kinds of businesses - from big name enterprises to small startups - extremely motivating and eye-opening.

User Testing 73

User Testing UX Data Visualization Research Software 73

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Because still – there are some differentiators that may affect your choice. User Onboarding Tools for Mid-Market SaaS companies (10-100 employees, $1 – 10 million ARR). There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. April Dunford Positioning BoS USA. 40:38 James Avery, Kevel: But it really got myself and my VP of Marketing, thinking just about positioning a lot more, right, we both read the book, I saw her speak again, at the virtual conference.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I find stories about all kinds of businesses - from big name enterprises to small startups - extremely motivating and eye-opening.

User Testing 40

User Testing UX Data Visualization Research Software 40

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

MAY 20, 2021

Why Is It Important To Use A Product Feedback Tool? It is also the best way of differentiating your product from your competitors. A product feedback tool smoothens the process of collecting and managing user feedback. It has two higher tiers named Professional and Growth plan as well as a robust Enterprise version.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

NOVEMBER 11, 2020

By recording the user’s name as an Account Attribute, for example, it is possible to deliver a more personalized experience. With just a bit of help – in terms of product positioning and support for their use cases – Adjacent Users can quickly be turned into successful users. Product Manager.

Onboarding KPIs 126

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. These insights are crucial to the success of your product concept, but not the only ones.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Amplitude

APRIL 12, 2018

Sandhya : So, that means that this role of being a product builder was becoming more and more influential and interesting and Amplitude was kind of positioned right at the center of it, right? Because Amplitude as a company, we think we are really the only analytics platform that’s built ground up to help producting succeed.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Userpilot

AUGUST 28, 2019

If I asked you to think of the most important aspects of creating a successful SaaS product, you’ll probably think of solving a need, user onboarding techniques, and the all-important product-market fit. It may sound obvious but ensuring that your users fully adopt your product is essential to its success.

Research Software 89

Research Software User Testing Analytic Tools Customer Experience 89

Amplitude

APRIL 12, 2018

Sandhya : So, that means that this role of being a product builder was becoming more and more influential and interesting and Amplitude was kind of positioned right at the center of it, right? Because Amplitude as a company, we think we are really the only analytics platform that’s built ground up to help producting succeed.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Roadmunk

APRIL 12, 2018

It’s a bonus episode of Product to Product ‘s second season , a podcast for / by product people! Listen to the episode below: As we continue to explore the human side of product this season, we’ve paired up with Mike Belsito and Michael Sacca (same first name!), Why do product people use these?

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. I think the two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249