BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Problem-solving mindset.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Recently it has become more common to move from only “defining solutions” to also “detailing problems”.

Framework 114

Framework User Testing Research Software Feedback Software 114

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology. What is a great product that is not being marketed well? Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

OCTOBER 4, 2022

Product sits at the nexus and must be fluent in tactical and strategic competitive intelligence. The product team will tap more tactical research when working with sales and marketing to build out battle cards or hone their messaging. Your competitor’s products and features are not the only things you should pay attention to.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. And Google Wave is a universal communication platform that appeared in 2010 and was closed in 2012, as nobody could understand what it was or how to use it. It’s obvious that these tools were developed with little or no customer participation.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Product planning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Business of Software Conference

OCTOBER 11, 2023

What are people doing right now? What is it that this company is doing?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

SEPTEMBER 23, 2022

Before you start building, validate the problem you’re solving and potential solutions with experimentation and testing. Customer feedback will also help you decide on the features for your minimum viable product. Use prioritization tools like Kano Analysis to identify the most valuable features to develop.

User Testing 59

User Testing Product Research Feedback Software Framework 59

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Sachin Rekhi

AUGUST 15, 2016

Extra credit for folks who use this opportunity to tell me something about me (mutual friends we have, common past employers, congrats on a product launch, etc) to indicate they did their homework and researched me prior to the interview. If a role change, why are you now interested in becoming a product manager?

Product Research 77

Product Research User Testing Product Management Product Manager 77

Mixpanel

FEBRUARY 23, 2021

Reflected Ilya Volodarsky , Co-founder of Segment, in a 2019 presentation: “What I remember about our journey is that we deluded ourselves that we had product-market fit almost the entire time.”. When your product finds itself at the intersection of these three elements, you’ve got solid product-market fit.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130