Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 13, 2023

product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product. sales demonstrates and sells the value of those features for every product. customer on-boarding configures features for the customer for each product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software User Friction White Paper 91

Business of Software Conference

AUGUST 10, 2023

Their reliance on established sales and marketing playbooks worried Steve. He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. When marketing’s key metrics go up, you pat yourself on the back.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Lenny Rachitsky

JANUARY 28, 2025

Early in our careers, JZ and I had the good fortune to work on products like Gmail, Google Ads, and YouTube, each of which found product-market fit quickly and clicked with customers for the long haul. And they know what they’re up against—and how to radically differentiate from the competition. Read more

User Testing 93

User Testing Differentiation White Paper Startups 93