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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Buy It. Don’t Build. Or You May Violate Product Management’s Golden Rule.

The Product Coalition

To be fair, I tried to overcome my strong bias on this topic by asking a knowledgeable authority (ChatGPT) for counterarguments: Customization: A built system allows greater customization to specific business needs. Competitive Advantage: A built system may sometimes enable differentiation and innovation, while a purchased solution could not.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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Reading list: Analyzing great product teams

Intercom, Inc.

Typically, a product manager will take on team strategy, a designer will take on UX and ensuring that the whole system fits together, and engineers will build, run and maintain our systems. Product managers should not build the roadmap. But, we all work together in unison to try and make this product.”. The product team should.

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

That same messaging also helps the sales force talk the talk credibly to ensure continuity between the marketing messages and the sales process, and that credibility may be the one thing that ultimately differentiates you from the competition. Want to learn more effective product marketing strategies?

B2B 130