The Product Coalition
JUNE 13, 2021
Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. This should be your first step into product strategy.
The Product Coalition
SEPTEMBER 9, 2022
That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. The MRD assists the product team in outlining and planning the market strategy. What is included in a market requirements document (MRD)? What type of revenue?
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The Product Coalition
JUNE 28, 2022
Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.
Product Bookshelf
APRIL 15, 2024
Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”
The Product Coalition
SEPTEMBER 2, 2022
The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. Back to the dilemma?
The Product Coalition
JUNE 19, 2023
Roadmaps inspire the team by laying bare the ‘why’ and the bigger vision, creating a sense of shared purpose and common objectives. Essentially, you are selling the team on your vision of the future. Roadmaps guide the creation of sales materials and release communications, which are marketing documents. So sell, sell, sell!
UX Planet
JANUARY 4, 2024
This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. In the dynamic landscape of product development, the fusion of design strategy and product management is not just a theoretical concept but a lived reality.
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