Product Management University

MAY 11, 2023

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.

Product Research 113

Product Research Download Definition Books 113

The Product Coalition

NOVEMBER 29, 2022

How is the increase in mobile use changing the landscape of the product management role, and what are the differences between traditional product management and mobile product management? In the world of mobile product management, interfaces are particularly prone to changes and redesign.

Analytic Tools 115

Analytic Tools Research Software Data Visualization Technical Review 115

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Product Innovation Educators

NOVEMBER 6, 2023

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Before founding Viable, he held senior leadership roles in engineering, technology, and product. What is that question?

Data Visualization 117

Data Visualization Reporting Tools Analytic Tools Feedback Software 117

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 126

User Testing Startups Product Research Testing 126

Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. I hope you enjoy the guide!

Analytic Tools 78

Analytic Tools Feedback Software Research Software Marketing 78

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 105

User Testing Startups Product Research Testing 105

ProductPlan

JUNE 6, 2023

Product metrics , sometimes called key performance indicators , are quantifiable data points that an organization tracks and analyzes to gauge a product’s success. They measure everything from user behavior to market performance. It’s important to note that not all product metrics are created equal.

Product Management 85

Product Management Product Manager User Testing Customer Feedback 85

Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Product managers are now being seen as leaders within their organizations rather than independent contributors.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

JULY 15, 2022

Frameworks in business provide the sets of steps for creating new products or improving the performance, cost, and quality of existing products. Frameworks enable designers, project and product managers to achieve business goals, such as entering new markets and selling more to existing customers. Why use it?

Framework 127

Framework Customer Experience Product Management Product Manager 127

The Accidental Product Manager

FEBRUARY 8, 2021

The product managers at Amazon have a bit of a problem on their hands right now. However, Alexa exists in a very competitive market. Google and Apple both have competing products. Google and Apple both have competing products. Amazon’s share of the smart-speaker market fell to 40% after having been at 59%.

Data Visualization 100

Data Visualization Artificial Inteligence Reporting Tools Software Review 100

Mixpanel

MAY 9, 2024

Hyper-detailed data leads to better product design and iteration decisions. With product analytics , unique actions (called events) that users take within a product are tracked. Product launch analytics examples Product launches are tricky, high-stakes moments for any business. Fortunately, data can help.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

bpma ProductHub

OCTOBER 2, 2017

A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. The assessment will soon be on the website for download. The book will be available in October.

Books 394

Books Roadmap Software Review Workshop 394

Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. Certainly improving technique will have an impact on product management performance, but often product management leaders focus on upskilling on technique and neglect the strategic elements.

Product Management 94

Product Management Product Manager Management Management 94

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 95

Analytic Tools Data Visualization Research Software Feedback Software 95

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? from engineering to sales and marketing?—?around The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

ProductPlan

APRIL 9, 2020

Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus.

Product Research 103

Product Research User Testing Research Software Data Visualization 103

Mixpanel

AUGUST 3, 2023

How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

The Product Coalition

SEPTEMBER 13, 2022

It’s exactly week 1 of Digital Product Management: Modern Fundamentals a product management course by Alex Cowan of the University of Virginia. Product as defined by Product school is a purchasable, downloadable, or freely attainable entity?—?be This might just be an attempt to sound philosophical ??.

Research Software 120

Research Software Product Research User Testing Download 120

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? Grow and scale How does marketing strategy change as the company matures? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 52

User Testing Startups Product Research Testing 52

The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers.

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

Good Product Manager

JANUARY 16, 2019

While I did get some rest and relaxation, I’ve also been busy over the past few weeks with lots of exciting news and resources for product management leaders and product management teams. The Four Key Factors That Drive Product Management Excellence. SiriusDecisions Product Management Learning Library.

Product Management 68

Product Management Product Manager Weak Development Team Management 68

The Product Guy

FEBRUARY 3, 2019

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. For a great introduction, download Intercom’s Jobs To Be Done eBook. More About The Product Mentor.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Analyze: Gauge shifting emotion and insights across product, marketing, and CX. Let’s chat.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. More Information : Market Segmentation Tips and Strategize , pp.

Vision 300

Vision User Testing Research Software Product Research 300

The Product Coalition

MARCH 6, 2024

As a result, I’ve developed this template that to help founders and product managers define their niche for early-stage products. Download the canvas here. Think of it as the Industry or Market you’re operating in. Niche Canvas. For example, Lululemon sells activewear and is focused on active people.

Research Software 128

Research Software User Testing Customer Experience Data Visualization 128

Product Innovation Educators

MARCH 15, 2021

The skills product managers need in a changing environment. This podcast will soon be changing its name to Product Mastery Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. Product managers are generalists.

Data Visualization 70

Data Visualization Product Management Product Manager Reporting Tools 70

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. Certainly improving technique will have an impact on product management performance, but often product management leaders focus on upskilling on technique and neglect the strategic elements.

Product Management 60

Product Management Product Manager Management Management 60

Product Innovation Educators

SEPTEMBER 4, 2023

He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Product strategy is doing that at a product level.

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

Product Innovation Educators

JANUARY 10, 2022

She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. Summary of some concepts discussed for product managers. [1:56] 1:56] What put you on the path to being a product leader?

User Testing 90

User Testing Product Management Product Manager Vision 90

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Good Product Manager

JANUARY 16, 2019

While I did get some rest and relaxation, I’ve also been busy over the past few weeks with lots of exciting news and resources for product management leaders and product management teams. The Four Key Factors That Drive Product Management Excellence. SiriusDecisions Product Management Learning Library.

Product Management 60

Product Management Product Manager Weak Development Team Management 60

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 141

User Testing Feedback Software Product Research Research Software 141

Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? .

User Testing 69

User Testing Feedback Software Data Visualization Product Management 69

ProductPlan

AUGUST 19, 2021

A recent article from Product Coalition explains why landing your first job as a product manager will be a challenge. As the author points out, competition is fierce, and most hiring managers want to see several years of experience. One suggestion Product Coalition offers is to take product manager courses.

Certifications 52

Certifications Product Management Product Manager Customer Experience 52