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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. You may buy this ebook at [link].

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TEI 323: Product management insights, stories, and secrets from inside Amazon – with Colin Bryar & Bill Carr

Product Innovation Educators

In 2004, we started thinking about how we could build an ebook service. We identified what the customer would need to read ebooks—a device to store ebooks, a paper-like reading experience, the ability to download more books, etc. Instead, we focused on invention on behalf of the customer. It’s an iterative process.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

For product managers aiming to boost their innovation game, mastering these concepts can provide a significant edge in the market. Useful links: Check out Tony’s book The Statue in the Stone Get a free ebook: JOBS TO BE DONE: Theory to Practice Watch Tony’s video What is Jobs-to-be-Done?

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Product Market Research 101: A Beginner's Guide to Bringing in Consumer Insights

In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

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6 Ways to Stay Focused When Working From Home

The Product Coalition

market research, customer insights, backlog grooming, etc.?—?when My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on June 14, 2022.