The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. That’s why the product strategy is so important?—?it

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User Testing Feedback Software Product Research Customer Feedback 124

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 164

User Testing Customer Experience Customer Feedback Product Strategy 164

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. Gradually, Slack became the default tool for everyday communication between the two teams  — Leah’s product team and Sarah’s development team. Not a pleasant finding.

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User Testing Customer Experience Systems Review Enterprise 78

The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

Customer Experience 137

Customer Experience Feedback Software User Testing Product Research 137

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

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The Product Coalition

DECEMBER 11, 2023

You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. That’s why we must take action and test it. A great product — unlike many promises you might have heard — wouldn’t sell itself.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. I wanted to be able to say yes.

Framework 104

Framework User Testing Customer Experience Definition 104

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

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User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. It is much closer to the company strategy in how broad it is.

User Testing 126

User Testing CTO Definition Product Research 126

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, product marketing, etc.)

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Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. Send this to your CEO friends so that they know how to hire the right person the right way.

User Testing 107

User Testing Product Research Consulting Leadership 107

The Product Coalition

SEPTEMBER 14, 2020

Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market. For example, it is impossible to create any relevant marketing materials and core messaging when you don’t fully understand where you are going?—?which Help yourself succeed?—?in

Startups 100

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ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. But beyond the obvious bullet points, such as “maintaining a product roadmap” and “understanding customer and market needs,” our VP of Product Annie Dunham says she’s looking for PMs to go above and beyond in certain areas.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

Under 10 Consulting

JANUARY 2, 2020

When a company is small, the product manager (by whatever title) is responsible for activities across the entire product life cycle—from ideation to market delivery and sales support. In these organizations, the product role is that of a generalist. . As the product team expands, we see specialized roles emerge.

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Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

DECEMBER 5, 2021

what’s right for both me personally and my business, but from what I already know about the next 2 years it is clear to me that I will learn so much about myself, my market, and my business during that time, that it’s hard to even imagine the full realm of possibilities so far into the future. Is the Market Ready for You?

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Vision User Testing Startups Consulting 140

The Product Coalition

SEPTEMBER 19, 2021

Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. I went to two of the top clinics in my area.

User Testing 138

User Testing Customer Experience Product Research Startups 138

The Product Coalition

MAY 30, 2021

You can start by making small changes to your product and marketing (e.g. Some people think that optimization is a matter of A/B testing as much as possible and finding the right answers this way. A/B testing can’t give you the answers, it can only validate or dismiss what you already thought was the right answer.

Product Research 109

Product Research User Testing Feedback Software Customer Experience 109

The Product Coalition

DECEMBER 11, 2023

To test yourself, see where are you making compromises that are based on the assumption of one or more such constraints. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Userpilot

JUNE 29, 2022

It is the overarching goal/mission of the product – which guides everyone involved in the product’s development process, including its developers, marketing team, product team, etc. The product vision defines what the product hopes to achieve and where it is going. Narrate the product strategy.

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Feedback Software User Friction User Testing Customer Experience 94

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

OCTOBER 19, 2020

You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “. But if I had to pick one quick method, that is relevant for any product at any stage, it would be to ask yourself why people are using your product, over and over again. Make yourself an octopus.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

Userpilot

JULY 15, 2022

You can track macro conversions to gain a better understanding of your product, in the long run, track the success of your marketing strategies, and identify when you’ve completed your primary conversion objective. Signing up to test the product. Downloading an ebook. Visiting the pricing page.

Customer Experience 95

Customer Experience Customer Feedback Data Visualization User Testing 95

Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. So it’s helpful to step back and think: what exactly do we expect of product management? So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”.

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Research Software Product Research User Testing Reporting Tools 54

Under 10 Consulting

JUNE 6, 2019

I showed them what I’d been working on and they showed me new product features that were waiting for my approval. It seemed to work pretty well—the key was I tried to share the business and market conditions I was encountering. I gave them insight by sharing the product vision, personas, and market stories.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

Userpilot

JULY 26, 2022

Such actions include signing up for your company’s newsletter or downloading an ebook. It can also help you determine your marketing campaign and product strategies. Moreover, you can conduct A/B tests on features to check their in-app performance and offer personalized customer experience to every segment.

Customer Feedback 87

Customer Feedback Customer Experience User Testing Feedback Software 87

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

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