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How Product Management Strategy Turns Struggles into Structure

Productside

It promised to help employers and healthcare providers support employee WellNest with physical and financial tools. Investigate: Learn what your customers actually need through research. Define: Prototype and test potential solutions before scaling. But growth stalled. Customers were disengaged. Executives were frustrated.

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. But they shouldn’t receive the same message about your new feature. Which message is more effective?

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How to Build a Beta Test Support Plan (+ SLA Tips and Checklist)

Centercode

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?

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Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

Our research shows that 96 percent of dissatisfied customers won’t complain directly to the company. It’s much easier for them to simply uninstall your app and move on to the next alternative. Apptentive’s research shows that ALL legacy channels for capturing customer emotion are failing— except mobile. We know it’s urgent.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Alchemer Mobile

What tools or methodologies do you use? Probably the person who started the company, they might come in and sit on your desk or send you a Zoom or a Slack message and say, “I want to go this direction.” Every industry is starting to adopt technology in interesting ways.” What tools or methodologies do you use?

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How to Present Customer Insights to Product Managers, Engineers, and Executives

Centercode

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?