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Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. The risk of customer churn due to negative sentiment isn’t news to most companies, and many think they are capturing emotion and measuring sentiment across their digital experiences.

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Does live chat really work for marketing?

Intercom, Inc.

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

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How to Present Customer Insights to Product Managers, Engineers, and Executives

Centercode

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

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How to Build a Beta Test Support Plan (+ SLA Tips and Checklist)

Centercode

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

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20 Customer Journey Touchpoints Examples + How to Optimize Them

Userpilot

Examples of touchpoints at this stage include paid ads, blog articles, social media posts, marketing emails, webinars , customer reviews, and referrals. Examples of post-purchase touchpoints include thank you and welcome emails, upsell and cross-sell messages, onboarding flows , self-service resources, and new feature announcements.

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Microcopy Matters – How We Improved Our UX Writing and You Can Too

UX Studio

Even a chatterbox can have difficulty explaining their thoughts so the listener gets the message. We managed to find the right expressions, calls-to-action and sentences after all, but it could have gone much faster and easier if we had had a system or more experience in how to design our words. What makes microcopy important?

UX 102
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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. Identify these users and reach out, asking that they write a review or grant you a video interview you can embed on your landing pages or social media.