The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. They see it as sales and marketing’s responsibility.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 115

Feedback Software Analytic Tools Customer Feedback Customer Experience 115

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

Product Talk

AUGUST 4, 2021

I know many authors who use their blog as a way to test content. So I put the book on hold and started devising a plan to test my content. This gave me a great feedback loop to measure the efficacy of my content. Some teams got stuck because they couldn’t find customers to interview. My strategy wasn’t working.

Product Research 262

Product Research Books User Testing Feedback Software 262

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Download ebook.

Healthcare 95

Healthcare Analytic Tools Research Software User Testing 95

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Product Innovation Educators

FEBRUARY 1, 2021

Product managers must communicate their ideas to others in ways that are clear and solicit feedback. We evolved from infographics to motion graphics, interactive eBooks, and other visual media. We visualize those messages so that audiences will consume them far more often and voraciously. [8:13] Connect with Amy on LinkedIn.

Data Visualization 94

Data Visualization Positioning Strategy User Testing 94

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Here are some strategies for you to drive word-of-mouth.

Feedback Software 79

Feedback Software Branding Customer Experience User Testing 79

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. If you think about online consumer selling — when you have something you don’t need and you want to sell it — you can immediately list eBay’s direct competitors like Craigslist.

User Testing 111

User Testing Customer Experience Customer Feedback Presentation 111

The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

DECEMBER 11, 2023

They named it after the feedback I constantly gave them on their presentations. The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy. Part 1: What Are We Trying to Achieve Every strategy starts with a goal. That’s what the first two parts are all about.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Gainsight

JANUARY 4, 2021

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Here are over 65 Customer Success resources to catch up on and get you ready for the New Year.

Feedback Software 111

Feedback Software Customer Experience Customer Feedback User Testing 111

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? What is a product marketing strategy?

Research Software 59

Research Software Analytic Tools Feedback Software Onboarding KPIs 59

The Product Coalition

FEBRUARY 11, 2024

We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. While none of our customers wanted to use this feature, many of them wanted to have the option. Theoretically, they were right — the feature was written poorly. Its entire architecture was bad.

Framework 105

Framework User Testing Customer Experience Definition 105

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. Why Are You Hiring?

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. The advantages of both marketing strategies. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Do you think there are the same?

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Gainsight

OCTOBER 5, 2022

And we’d like to take that idea one step further—during an economic downturn it is vital that customer success teams continue to proactively build relationships. With new sales stagnant or declining, SaaS companies have to be laser-focused on customer retention, advocacy, and expansion to buck the downtrend and maintain growth.

Customer Experience 59

Customer Experience Feedback Software User Testing Customer Feedback 59

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

The Product Coalition

FEBRUARY 4, 2023

You can no longer define success as having a good product, or as satisfying sales’ or users’ needs. The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product.

Leadership 143

Leadership User Testing Product Strategy Strategy 143

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. We compiled our best product experience resources from last year, including blogs, ebooks, webinars, and more. Product Experience . It Depends.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom. The Product Manager Career Path.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. But what about product-led content marketing?

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

The Product Coalition

JANUARY 21, 2024

Within this world of conflicts and trade-offs, here is a simple tool that will help you think more clearly, get everyone on the same page, and position yourself as the leader that you are. The other type of loop is between you and other people — your colleagues, your manager(s), your employees, and even your customers.

Analytic Tools 118

Analytic Tools Data Visualization Research Software User Testing 118

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. On your way there, there are many potential weak links that can prevent it from happening.

User Testing 109

User Testing B2C Customer Experience Weak Development Team 109

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. We help them with their product strategy as well as building a strong product organization. Many companies simply don’t test for the right things and focus mostly on hands-on product skills — because that’s what they know.

User Testing 107

User Testing Product Research Consulting Leadership 107

Product Management University

JUNE 5, 2023

Furthermore, the inward-facing product vision statements make for a terrible north star because the customer value component is nowhere to be found. What’s the ultimate business outcome target customers want from your product? “ Let’s give it the acid test. It passes the test on all fronts.

Vision 130

Vision Product Research User Testing Customer Experience 130

UX Studio

APRIL 16, 2019

They also do it to improve the way in which they create and deliver value for their customers. Higher revenue and a greater emphasis on design methods in the early stages of development correlate positively and give design a more strategic position in the company’s overall business strategy. Step 4: Design as Strategy.

User Testing 96

User Testing Data Visualization Research Software Feedback Software 96

The Product Coalition

NOVEMBER 30, 2020

If you are looking to fill a position for a Product Owner in your organization, you may find the following 71 interview questions useful to identify the right candidate. A Product Owner is an innovator at heart and thus a value creator for customers and organizations if given a chance to work in an agile manner.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

Revulytics

OCTOBER 12, 2018

“Market problems should be defined based on multiple sources of data, not just anecdotes from visiting customer offices,” one respondent said. This year’s survey reveals that product managers spend an average of just seven hours a month talking to customers in non-sales situations.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66