The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

The Product Coalition

DECEMBER 11, 2023

Especially with startups, by the way, which Marty mentioned to be “ so easily distracted ”. That’s where another quote by Jeff Bezos comes in handy: “ Be stubborn on the vision but flexible on the details ”. In startups, the product vision is even more critical, as it has so much in common with the actual company vision and strategy.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Many people confuse strategy with a general direction or vision.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

The Product Coalition

DECEMBER 10, 2022

As product leaders, we constantly struggle to balance between getting guidance from above and setting the direction ourselves. The CEO, or any of the founders if you are in a startup, seems to rightfully want to set the tone. Or do they? Here are 3 things you want to pay attention to. Everyone will benefit from it.

Vision 123

Vision Consulting Product Research Definition 123

The Product Coalition

DECEMBER 11, 2023

It usually doesn’t include a good overview of the product strategy, the value proposition, the detailed customer persona, and why it makes sense for the customer to actually buy the product. Guess what? It doesn’t work, even with good people. Talk to us.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78