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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

That’s where another quote by Jeff Bezos comes in handy: “ Be stubborn on the vision but flexible on the details ”. The problem is that for startups, even the vision needs to be very flexible, so staying focused is much harder — and much more important as well. You are an inspiration for a better product world.

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Product Strategy 101: How to Continue When There Isn’t a Right Answer

The Product Coalition

They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

Many people confuse strategy with a general direction or vision. Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. You are not alone. It’s a plan. That’s about strategy in general.

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3 Misconceptions About CEO Communication

The Product Coalition

But of course, it would also lose much of the impact that comes with it, so if you ask me — we are better off living with this complexity, and instead of executing upon the CEO’s vision and plan —  helping build the right vision and the right plan. You can use their plan as an initial hook to start the discussion.

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