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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. That’s where another quote by Jeff Bezos comes in handy: “ Be stubborn on the vision but flexible on the details ”. I went back to my normal life, personal and professional.

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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The Right Priorities for Your Roadmap

The Product Coalition

It’s much more important to say that we are trying to establish initial signals of product-market fit than to say that we need a certain ARR value. It’s All About Leadership Last but not least, prioritizing at the right level not only helps you think, but also helps you explain how you think to others?—?your

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3 Misconceptions About CEO Communication

The Product Coalition

But of course, it would also lose much of the impact that comes with it, so if you ask me — we are better off living with this complexity, and instead of executing upon the CEO’s vision and plan —  helping build the right vision and the right plan. You can use their plan as an initial hook to start the discussion.

Vision 124
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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

Many people confuse strategy with a general direction or vision. Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. You are not alone. It’s a plan. That’s about strategy in general.