The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

User Testing 124

User Testing Feedback Software Product Research Customer Feedback 124

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

User Testing 138

User Testing Customer Experience Product Research Startups 138

The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. Its entire architecture was bad.

Framework 104

Framework User Testing Customer Experience Definition 104

The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

Customer Experience 137

Customer Experience Feedback Software User Testing Product Research 137

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

Customer Feedback 87

Customer Feedback Customer Experience User Testing Feedback Software 87

The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. For example, even if potential customers tell you they are willing to pay for something, you can’t know for sure until they are actually paying for it.

Startups 100

Startups User Testing Agile Product Research 100

The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). You need to have a product strategy. That’s why we must take action and test it.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. I wrote this article to answer that question.

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User Testing B2C Customer Experience Weak Development Team 108

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

Product Management University

JUNE 5, 2023

Stay Away From Inward Facing Product Vision Statements Bottom line, product vision statements that are all about the success of your product and your company first and foremost, aren’t going to get anyone excited even though those goals are important. When chaos ensues around product direction, priorities, design, etc.,

Vision 130

Vision Product Research User Testing Customer Experience 130

The Product Coalition

MAY 30, 2021

But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. The general process of product-led growth starts with mapping the customer journey?—?the You can start by making small changes to your product and marketing (e.g.

Product Research 109

Product Research User Testing Feedback Software Customer Experience 109

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It has access to the most training options, making it more convenient.

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Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. considering all relevant points of view including the customers, the market, and the company itself. and crosses all domains. But Do You?

User Testing 126

User Testing CTO Definition Product Research 126

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. The Broader the Better The product leader’s role includes much more than managing the product team and the product work.

User Testing 107

User Testing Product Research Consulting Leadership 107

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 94

Feedback Software User Friction User Testing Customer Experience 94

Userpilot

JULY 15, 2022

Micro-conversions are small steps your users take to reach the primary goal. A macro conversion defines actions undertaken by a user that serve the primary goal of your business. With Userpilot , you can track micro and macro conversions and segment users to provide a better experience. Signing up to test the product.

Customer Experience 95

Customer Experience Customer Feedback Data Visualization User Testing 95

The Product Coalition

JANUARY 13, 2021

The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample. While this might sound like a product issue, the root cause is typically at the problem level.

Education 114

Education Marketing User Testing Weak Development Team 114

Under 10 Consulting

JANUARY 2, 2020

I’m a fan of the “product management triad”—a product or portfolio team responsible for strategic planning, release planning, and launch planning. product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and .

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

Revulytics

AUGUST 8, 2019

So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. He’s talking about what we call product management. Our #1 role is to understand the customer so well, we create a product that sells itself.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

The Product Coalition

OCTOBER 19, 2020

In 2000, Sergey Brin interviewed for Internet Magazine and said: “ when users come to Google.com all they want to do is search. And that’s our product “. You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “. That wasn’t what we had in mind.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more.

Vision 140

Vision User Testing Startups Consulting 140

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. What kind of gets lost in your traditional methods is: where’s the customer?".

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

Under 10 Consulting

JUNE 6, 2019

In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement. The product manager can explain the client’s workflow or skill set to help the team decide which of two options is best the target persona.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40