Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". “Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I genuinely think there is an opportunity for brands to make a positive impact on people, on the world they live in, to make a positive impact on sustainability

Product Management 52

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Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. If you’re a product marketer, one of the biggest changes in a PLG model is your growing involvement and influence on product design. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.

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The Product Coalition

JANUARY 9, 2023

For the sake of long-term career growth, does a given industry matter if it comes down to how much the individual enjoys their area? Based on Zippia , (using a database of 30 million product managers (PM) within the US) 26% of all product managers work in a Fortune 500 (F500) company. Here some samples of the rest outside of the F500: Technology, 21% Manufacturing, 10% Finance, 7% Retail, 6% Telecommunications, 4% Pharmaceutical, 3% Automotive, 2% In a booming economy, it matters less for sure i

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AB Tasty

JANUARY 9, 2023

Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales.

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Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

The Product Coalition

JANUARY 9, 2023

Including a Miro template so good, it will knock you out of your socks Welcome to 2023. You are now entering week two of this new and exciting year. By now you are well on your way to completely abandoning your new years' resolutions , just like you do every freaking year. You ask yourself, why do I keep doing this to myself? My advice, go watch the Rocky Balboa movie and learn from the Greatest boxer of all time!

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Product Research Vision Roadmap Customer Experience 122

The Product Coalition

JANUARY 9, 2023

Product development is a complex process that involves three layers: vision, product strategy, and tactics. Continue reading on Product Coalition ».

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Framework Vision Product Research Product Strategy 123

Reveal

JANUARY 9, 2023

Reveal Embedded Analytics. As data is taking over the world, ISVs must make embedded analytics part of their applications’ tech stack. Working with partners to complement their value proposition and broaden their potential market reach is no longer just an option for those who want to get ahead of the competition and generate higher revenue. .

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. How can a personalized experience help drive retention?

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Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". “Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I genuinely think there is an opportunity for brands to make a positive impact on people, on the world they live in, to make a positive impact on sustainability

Product Management 52

Product Management Product Manager Branding Product Research 52

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing

Emerge Insights

JANUARY 9, 2023

Customer feedback is critical to the long-term success of both your product and business. But without proper acknowledgement, response, and action, your customers may question whether or not you’re listening. As part of Emerge’s continuing series around CX best practices, this month we focus not only on the essential business value provided by feedback, but […].

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Bain Public

JANUARY 9, 2023

I’d like to take some time to wish all our past and current clients a successful 2023. As Bain Public continues to grow, we have all of you to thank for our ongoing success! In 2023, our entire team is working hard to give you the best service possible and continuously focus on and evolve the SOAP™ process. Representing Strategic Importance, OKR, Anchor Criteria and Pillar Content, SOAP™ is a sustainable, repeatable framework we created for product planning and roadmap prioritization.

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Workshop Framework Roadmap Books 52

Gainsight

JANUARY 9, 2023

Big announcement! An excellent way to begin the new year, we’re ecstatic to announce that Gainsight has received its ISO 27001:2013 certificate. This significant accomplishment marks yet another pivotal turning point for our business. The way this certification was completed in record time, though, is certainly even more amazing and remarkable.

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Certifications User Testing Customer Experience Data Visualization 52

airfocus

JANUARY 9, 2023

Product management tools have transformed the way we work in the past few years. Here are the best product management tools in 2023.

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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

Product Management

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? These are just a few of the questions we explore in the article. We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS.

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Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing? How can you implement your first micromarketing campaign strategy in your SaaS?

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Userpilot

JANUARY 9, 2023

The onboarding screen is a vital part of your product design. In many cases, it’s your only chance to make a good first impression. Well designed, it will lead the user on, giving them the motivation they need to engage with the rest of your tool. Similarly, a subpar onboarding screen only gives you bad reps and may end up repelling customers.

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Userpilot

JANUARY 9, 2023

Whether you’re trying to plan your next big SaaS marketing campaign or picking out customer engagement software , understanding what good customer engagement looks like (and its importance) is key. And the best way to do this is to look at customer engagement examples. In this article, we’re going to walk you through seven proven techniques that can drive customer engagement and 10 examples from brands that have mastered this art.

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Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

Artificial Inteligence