Mon.Jan 09, 2023

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Building Meaningful Products is Product Management

Feedback Loop

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". “Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I genuinely think there is an opportunity for brands to make a positive impact on people, on the world they live in, to make a positive impact on sustainability

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Product Led Growth and Product Marketing’s Growing Influence on Product Design in B2B

Product Management University

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. If you’re a product marketer, one of the biggest changes in a PLG model is your growing involvement and influence on product design. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.

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Which Industry Is Right for You: What Product Managers Need To Know

The Product Coalition

For the sake of long-term career growth, does a given industry matter if it comes down to how much the individual enjoys their area? Based on Zippia , (using a database of 30 million product managers (PM) within the US) 26% of all product managers work in a Fortune 500 (F500) company. Here some samples of the rest outside of the F500: Technology, 21% Manufacturing, 10% Finance, 7% Retail, 6% Telecommunications, 4% Pharmaceutical, 3% Automotive, 2% In a booming economy, it matters less for sure i

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5 Clever Scarcity and Urgency Examples to Boost Your Conversions

AB Tasty

Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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How To Set Goals You Won’t Ditch After Two Weeks

The Product Coalition

Including a Miro template so good, it will knock you out of your socks Welcome to 2023. You are now entering week two of this new and exciting year. By now you are well on your way to completely abandoning your new years' resolutions , just like you do every freaking year. You ask yourself, why do I keep doing this to myself? My advice, go watch the Rocky Balboa movie and learn from the Greatest boxer of all time!

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Product Teams Need Tools: Layers, Methods and Frameworks Explained

The Product Coalition

Product development is a complex process that involves three layers: vision, product strategy, and tactics. Continue reading on Product Coalition ».

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How Can ISVs Benefit from Strong Analytics Offering?

Reveal

Reveal Embedded Analytics. As data is taking over the world, ISVs must make embedded analytics part of their applications’ tech stack. Working with partners to complement their value proposition and broaden their potential market reach is no longer just an option for those who want to get ahead of the competition and generate higher revenue. .

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. How can a personalized experience help drive retention?

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Building Meaningful Products is Product Management

Feedback Loop

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". “Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I genuinely think there is an opportunity for brands to make a positive impact on people, on the world they live in, to make a positive impact on sustainability

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Ensure a Longer Life for Your Digital Product by Implementing Channels for Feedback

Emerge Insights

Customer feedback is critical to the long-term success of both your product and business. But without proper acknowledgement, response, and action, your customers may question whether or not you’re listening. As part of Emerge’s continuing series around CX best practices, this month we focus not only on the essential business value provided by feedback, but […].

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A successful 2023 from Bain Public!

Bain Public

I’d like to take some time to wish all our past and current clients a successful 2023. As Bain Public continues to grow, we have all of you to thank for our ongoing success! In 2023, our entire team is working hard to give you the best service possible and continuously focus on and evolve the SOAP™ process. Representing Strategic Importance, OKR, Anchor Criteria and Pillar Content, SOAP™ is a sustainable, repeatable framework we created for product planning and roadmap prioritization.

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Gainsight Achieves ISO 27001 Certification

Gainsight

Big announcement! An excellent way to begin the new year, we’re ecstatic to announce that Gainsight has received its ISO 27001:2013 certificate. This significant accomplishment marks yet another pivotal turning point for our business. The way this certification was completed in record time, though, is certainly even more amazing and remarkable.

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The Best Prioritization Software Tools in 2023

airfocus

Product management tools have transformed the way we work in the past few years. Here are the best product management tools in 2023.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How Product Managers Should Define and Use The Product Persona

Userpilot

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? These are just a few of the questions we explore in the article. We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS.

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How to Build an Effective Micromarketing Strategy for Your SaaS

Userpilot

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing? How can you implement your first micromarketing campaign strategy in your SaaS?

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How to Design Onboarding Screens to Improve User Experience

Userpilot

The onboarding screen is a vital part of your product design. In many cases, it’s your only chance to make a good first impression. Well designed, it will lead the user on, giving them the motivation they need to engage with the rest of your tool. Similarly, a subpar onboarding screen only gives you bad reps and may end up repelling customers.

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10 Customer Engagement Examples and Why They Work So Well

Userpilot

Whether you’re trying to plan your next big SaaS marketing campaign or picking out customer engagement software , understanding what good customer engagement looks like (and its importance) is key. And the best way to do this is to look at customer engagement examples. In this article, we’re going to walk you through seven proven techniques that can drive customer engagement and 10 examples from brands that have mastered this art.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.