UserVoice
JULY 24, 2018
Outline Introduction: Product Management is all about filling gaps Understanding Your New Role The unique character of PM – varied expectations A little due diligence can go a long way You’ll need time to pick out the mismatch between expectations and reality Taking Measure of the People PM is a “people” role first and foremost A company is more than the content of its org chart Knowing.
Intercom, Inc.
JULY 24, 2018
The challenge with automation is knowing when you’ve gone too far , when you’ve automated to the point of ruining the very thing you sought in the first place: a better customer experience. Chatbots are a prime example of when we couldn’t see the forest for the trees. The failure of bots to gain traction is well-documented. For example, the website Chatbot Fail is a virtual graveyard of chatbots that don’t solve a real problem: Poncho, the short-lived weather app that failed to recall that Googl
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Product Management Lessons from the Trenches
JULY 24, 2018
My passion for building businesses and products started years ago when I had the opportunity to co-found my own start-up. We had all the right ingredients for success; a unique idea, and committed team, and right amount of funding to make it a runaway success. We built a product that many loved and could see the potential in, but at the end couldn’t scale it into a successful business.
bpma ProductHub
JULY 24, 2018
By Daniel Wu’ – An ideal PRD discusses users, shows features in a visual prototype, and includes key hypotheses. Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives. They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.
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Intercom, Inc.
JULY 24, 2018
Working remotely in and of itself is challenging, but growing and moving a remote team into an office brings its own challenges. What’s it like when a team used to working remotely transitions to working together in an office? At Intercom, we are dedicated to offering our unique style of great support to our customers all over the world, all day long.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
JULY 24, 2018
In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. You can read his earlier posts here and here. During development you’ve been building prototypes and presenting them to key customers for feedback. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch.
Pragmatic Marketing
JULY 24, 2018
“Let’s go around the horn and each say our piece. Yoshi-san, you first.” The long silence that ensued was followed by an awkward apology from Yoshi to please repeat the request. This scenario actually occurred on a conference call I was on, and unfortunately, it is not rare. Perhaps you have also been in a global meeting where a native English speaker unwittingly embarrassed an international member of the team by clumsily addressing them with local vernacular?
First Round Review
JULY 24, 2018
After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.
Pragmatic Marketing
JULY 24, 2018
“Let’s go around the horn and each say our piece. Yoshi-san, you first.” The long silence that ensued was followed by an awkward apology from Yoshi to please repeat the request. This scenario actually occurred on a conference call I was on, and unfortunately, it is not rare. Perhaps you have also been in a global meeting where a native English speaker unwittingly embarrassed an international member of the team by clumsily addressing them with local vernacular?
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
ProductCraft
JULY 24, 2018
This week on Product Love, I sat down with Peldi Guilizzoni, founder and CEO of Balsamiq, the low fidelity wireframing tool. Peldi was a developer at Adobe, when a product management colleague was struggling to visually express her ideas for how a UI would work. She had the ideas but had no tool to help. The post Product Love Podcast: Peldi of Balsamiq appeared first on ProductCraft by Pendo.
DemandMatrix
JULY 24, 2018
Technographics can help B2B marketers determine which technologies are being used by their target customer base. This understanding of their technology adoption behavior can help identify patterns that in turn lead to more poignant ABM campaigns.
ProductCraft
JULY 24, 2018
This past year, my family gave me a Peloton for Christmas. The next day was my first ride. At first, it felt like any ordinary ride. Then, 15 minutes into it, the trainer congratulated a few riders on their hundredth class, two hundredth, etc. And then she said, “Keep it going, Brian … ride number one!”. The post The Modern Product Team Part I: On Being Customer Centric appeared first on ProductCraft by Pendo.
DemandMatrix
JULY 24, 2018
Technographics can help B2B marketers determine which technologies are being used by their target customer base. This understanding of their technology adoption behavior can help identify patterns that in turn lead to more poignant ABM campaigns.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Product Management University
JULY 24, 2018
Sometime is pays to just be curious. You’re about to go into a sales discovery meeting with a new prospect. Is your mindset more like salesperson with a quota, or someone that’s looking to create new relationships in your professional network? Results suggests that you’re better off playing the role of someone that’s looking to build his or her network.
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