Thu.Jan 24, 2019

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How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

Need help prioritizing the many features and other initiatives competing for space on your product roadmap? One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have.

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What Does a Successful MVP Look Like?

Mind the Product

MVP is a phrase that startup people love to throw around. It’s an acronym that can be used as a weapon. Everyone believes their vision is really the Minimum Viable Product. You can use the phrase to batter your colleagues’ ideas. You can simply declare “it’s not really minimum” if you want to do something less than their vision, or declare “it’s not really viable” if you want to do more!

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Assessing Readiness for Changing Product Org Culture

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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How To Launch A Product or Feature To Maximize Growth

Brian Balfour

Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Why? Because they've done the exact opposite of what most do for product and feature launches.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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How a Social Community Can Help Your App Grow

The Product Coalition

Long days and sleepless nights are behind you. Your development team has created a perfect app and one that you hope will be a smash hit on the Google Play and Apple App Store. You feel you’ve created the ultimate onboarding experience that is finally ready for launch. What next? We’re sorry to break it to you but your work is not done yet! The fun is just beginning.

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Co-Located or Distributed: Which Is Better for Product Development?

ProductCraft Debates

You’ve been reading them just like us: a barrage of articles about the end of offices as we know them. The future is remote work! But then you get on that video call with your colleagues in a timezone seven hours ahead, the audio cuts out, and they’re ready to go home before your day. The post Co-Located or Distributed: Which Is Better for Product Development?

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Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

AB Tasty

As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance. This article was originally posted on AB Tasty as Cognitive Dissonance: How You Can Resolve It And Drive More Conversions.

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Welcome New TSIA Members! January Edition

TSIA

At TSIA, we are dedicated to helping technology and services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently renewed or expanded their membership to include additional research practices that TSIA has to offer.

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B2B Product Manager Magazine January 2019

Product Management University

The B2B Product Manager Magazine January 2019 is now available. This month we zero in on an aspect of “team” that often gets overlooked in product management. A few tweaks benefit everyone, including your customers. We also throw in guidelines for telling a better value story and two strategy options for mature products. I hope your 2019 is off to a great start.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

Knowing when it’s time to become a platform is a delicate thing, as Mike Kreaden , Managing Director of Salesforce Incubator, discovered. Transitioning into an effective marketplace required keen attention to the evolving needs of their customers – who wanted to connect to third-party partners. Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the ma

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Why Finance App Success Depends on Customer Feedback

Alchemer Mobile

One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey , the majority of banks and credit unions offer mobile banking apps—and they are wildly popular. Specifically, 80% of respondents said their primary bank has a mobile app.

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Marketing in Japan – Shyness(?) and Urban Commuting Style

freshtrax

To enter a new market, understanding people qualitatively and quantitatively and localizing then are keys to success. However, sometimes it is not easy to get insight from outside. So in this article, I as a Japanese person, will cover two of the common characteristics of Japanese people which are: (1) Hesitation to share honest opinion and (2) Long commuting time and how Japanese companies take advantage of these for their businesses and takeaways from them for non-Japanese companies.

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A simple guide to mobile app UX Analysis (Infographic)

UXCam Bluespace

Get the most out of your UX insights.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.