Tue.Jan 19, 2021

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12 Ways to Reduce Customer Churn

Mind the Product

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies. I’ve learned that this is a battle that never ends, and there are different strategies to combat it. Customer churn is the number of customers [.]. Read More.

Strategy 189
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Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves

First Round Review

After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy.

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The Stages of Startups – Georgie Smallwood on The Product Experience

Mind the Product

Startups are often talked about as if they’re all the same, as if experience in one is directly transferable to another. Georgie Smallwood, Chief Product Officer at Tier Mobility, joined us on the podcast to chat about the differences in working for earlier stage companies and those that are scaling up. She covers why she [.]. Read More. The post The Stages of Startups – Georgie Smallwood on The Product Experience appeared first on Mind the Product.

Startups 180
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Leadership Tip #1: Always Tell the Truth, Even When You’re Embarrassed

Johanna Rothman

You're a middle or senior manager in an organization trying to hold on in these crazy times. And you just discovered you're shipping the wrong version of the product. (Or your product doesn't work or it has some kind of horrible defect.) Your customers are angry. Your employees are running around, trying to fix the problem. What do you say? What do you do?

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Product Tetris – The Ultimate Game of Leadership by Georgie Smallwood

Mind the Product

In this November 2020 #mtpcon Digital session, Georgie Smallwood, CPO at Tier, describes product leadership as the ultimate game of Tetris and reveals how to play the pieces as you get them. For Georgie’s advice on how to execute your product leadership role within set constraints or external impacts, watch the session in full, or read [.]. Read More.

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What to Focus on to Design and Build Your Organisation With the Ability to Scale

The Product Coalition

Over the past 10 years, I’ve had the chance to meet with several company founders and top executives to discuss about their company growth, ambition and challenges. In 2021, what makes these companies successful is their focus on the people, which will probably be obvious to all of you. The most successful of them were taking the greatest care of their people and were also the most selective in their hiring process.

Vision 87
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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

Customer engagement plays a critical role in your company’s growth and depends on your customer experience. As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”.

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The Lone UXR: Being a UX Research Team of One with Izzy Nichols

UserInterviews

Going it alone can be tough—but there are perks to solo work, too. Izzy Nichols walked us through how being a lone UX researcher can be good for leveling up your skills, taking the next step in your career, and finding out what you really want.

UX 98
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How To Lead UX Research Focus Groups

The Product Coalition

Focus groups that are steered through the lenses of user experience design and user testing Continue reading on Product Coalition ».

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves

First Round Review

After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy.

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A primer on retention analytics for product managers

Mixpanel

Test yourself with this word problem: Imagine you’re a PM responsible for your company’s new business messaging and collaboration product. This quarter, you’re tasked with improving user retention in the first 7 days, by 15%. A lofty goal! Your team suggests two ideas: Change onboarding so it nudges new users to invite their team to collaborate right away.

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How a Product and Brand Revamp Led Authenticx to 350% Growth

Innovatemap

Healthcare companies have interactions with customers in many places: in-person, through email, text, social media, online chat and on the phone. All the questions and feedback customers provide can be valuable for healthcare organizations, but the conversation is often left siloed in the channel where the customer conversation took place. Oftentimes, healthcare companies don’t do anything with those valuable, rich insights.

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Tackling complex design debt: a three-step framework

Intercom, Inc.

Inconsistent product functionality, wildly differing UI components, and conflicting terminology – the slow creep of design debt can have far-reaching consequences for your business if left unchecked. Here’s a simple framework for managing it. A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. It was a trivial feature that we thought would be a cinch to build.

Framework 272
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Superpower of Neurodiversity & How It Can Make Every Product Team Better

Sequent Learning

Episode 66. The Superpower of Neurodiversity & How It Can Make Every Product Team Better with Marton Gaspar. Meet Guest: Marton Gaspar. Marton Gaspar is a psychologist and has founded 4 startups over the years. He’s also worked for startups and enterprise clients in the chatbot, data science, and SaaS space. Marton is a product management consultant and coach at The Product Whisperer specializing in product leadership, customer engagement, and neurodiversity and is also Head of Product for o

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How Amazon Eliminated Team Dependencies

NextBigWhat

Small teams. Great coordination. Everybody knows everybody else. Big Teams. Zero coordination. Too many dependencies. Nobody knows who is the owner. Sounds familiar? Every growing company goes through this phase. Most slow down, but Amazon is one company that has set the highest benchmark for all. Typically, companies end up creating committees and hire consultants to smoothen the process, but Amazon took the tech and product route to solve this.

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Delete that Account! | Nandini Jammi | BoS USA Online

Business of Software Conference

Nandini Jammi // Co-Founder Check My Ads. Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News. Her efforts led to her being recognized by Business Insider as one of the industry leaders “fixing” digital advertising.

CTO 52