Tue.Jan 19, 2021

12 Ways to Reduce Customer Churn

Mind the Product

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies.

Leadership Tip #1: Always Tell the Truth, Even When You’re Embarrassed

Johanna Rothman

You're a middle or senior manager in an organization trying to hold on in these crazy times. And you just discovered you're shipping the wrong version of the product. (Or Or your product doesn't work or it has some kind of horrible defect.) Your customers are angry.


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The Stages of Startups – Georgie Smallwood on The Product Experience

Mind the Product

Startups are often talked about as if they’re all the same, as if experience in one is directly transferable to another.

Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves

First Round Review

After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy

PROJECT TO PRODUCT: Building the Right Thing in the Right Way

Old and out-of-date project management principles are still very much in place in countless organizations. However, organizations are finding the solution to their problems, and the solution is Product Agility. Download this whitepaper to learn more!

Product Tetris – The Ultimate Game of Leadership by Georgie Smallwood

Mind the Product

In this November 2020 #mtpcon Digital session, Georgie Smallwood, CPO at Tier, describes product leadership as the ultimate game of Tetris and reveals how to play the pieces as you get them.

More Trending

How To Lead UX Research Focus Groups

The Product Coalition

Focus groups that are steered through the lenses of user experience design and user testing Continue reading on Product Coalition ». insights research ux focus-groups interview

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Tackling complex design debt: a three-step framework

Inside Intercom

Inconsistent product functionality, wildly differing UI components, and conflicting terminology – the slow creep of design debt can have far-reaching consequences for your business if left unchecked. Here’s a simple framework for managing it.

What to Focus on to Design and Build Your Organisation With the Ability to Scale

The Product Coalition

Over the past 10 years, I’ve had the chance to meet with several company founders and top executives to discuss about their company growth, ambition and challenges. In 2021, what makes these companies successful is their focus on the people, which will probably be obvious to all of you.

Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product


Customer engagement plays a critical role in your company’s growth and depends on your customer experience. As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

A primer on retention analytics for product leaders


Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. This quarter, you’re tasked with improving user retention in the first 7 days, by 15%. A lofty goal!

How a Product and Brand Revamp Led Authenticx to 350% Growth


Healthcare companies have interactions with customers in many places: in-person, through email, text, social media, online chat and on the phone.

A primer on retention analytics for product managers


Test yourself with this word problem: Imagine you’re a PM responsible for your company’s new business messaging and collaboration product. This quarter, you’re tasked with improving user retention in the first 7 days, by 15%. A lofty goal!

The Superpower of Neurodiversity & How It Can Make Every Product Team Better

Sequent Learning

Episode 66. The Superpower of Neurodiversity & How It Can Make Every Product Team Better with Marton Gaspar. Meet Guest: Marton Gaspar. Marton Gaspar is a psychologist and has founded 4 startups over the years.

Believe the Hype? Not All Tech Trends Live Up to Their Reputation

Not all tech trends are created equal. Rightpoint, a global experience company, has assembled a list of technologies that simply can’t live up to the hype, some that do and others that are undervalued. This information can help you prioritize investments, reduce spending on overhyped features, and improve your customer experiences.

The Lone UXR: Being a UX Research Team of One with Izzy Nichols


Going it alone can be tough—but there are perks to solo work, too. Izzy Nichols walked us through how being a lone UX researcher can be good for leveling up your skills, taking the next step in your career, and finding out what you really want

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Delete that Account! | Nandini Jammi | BoS USA Online

Business of Software Conference

Nandini Jammi // Co-Founder Check My Ads. Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News.