Tue.Jul 18, 2023

article thumbnail

Uncovering the world of Product, Content, and UX — Erica Jorgensen on The Product Experience

Mind the Product

Join us on the podcast this week where we uncover the world of content design with Erica Jorgensen, seasoned content designer at Chewy and author of 'Strategic Content Design Tools and Research Techniques for Better UX'. Erica graciously walks us through her professional journey and how she fell into the realm of content strategy. Read more » The post Uncovering the world of Product, Content, and UX — Erica Jorgensen on The Product Experience appeared first on Mind the Product.

UX 171
article thumbnail

Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree! We tend to overthink our messaging, try to say too much, try too hard to be eloquent with our words and if there aren’t a lot of superlatives and buzzwords, we feel like we’ve failed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why I’m not afraid of AI making product redundant

Mind the Product

Fear sells and attracts your attention, time, and money. So it’s not surprising that generative artificial intelligence (AI) has sparked conversations about various professions becoming obsolete, including product management. Product management skills vs. activities AI presents many opportunities in product management. (Some options are arguably better than others, which is also not the purpose of Read more » The post Why I’m not afraid of AI making product redundant appeared first on

article thumbnail

15 Best Product Management Software Tools for PMs in 2023

Userpilot

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build succes

article thumbnail

Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

article thumbnail

How to Define Your Customer: The 4 Types of Market Segmentation

Gocious Blog

Effective product management requires a deep understanding of your target audience. It is crucial to identify what your potential customers want from the product type you are developing to create an exceptional product.

More Trending

article thumbnail

Making a New Product for Your Biz? Craft a Compelling Offer

dscout People Nerds

Sometimes you have to be the product manager for your own business. Here’s how to make new offers your audience will actually be interested in.

article thumbnail

How to Evaluate and Grow Marketplace Retention

Amplitude

Reforge expert Ben Lauzier highlights the challenges of assessing marketplace retention and gives three ideas to help improve your marketplace retention.

52
article thumbnail

From Roadmap to Backlog: Unleashing the Power of User Story Mapping

CardBoard

You’re a product leader. You’ve got a roadmap that’s as beautiful as a Monet painting. It’s strategic, it’s visionary, it’s… utterly useless when it comes to the day-to-day grind. Your development team is staring at it like it’s an alien artifact. They need a backlog, a to-do list, not a piece of abstract art.

article thumbnail

Picking the Perfect Nearshoring Spot: Colombia or Mexico?

TurnKey Labs

As the world of technology continues to forge towards an incessantly connected future, sourcing top-quality tech talent has become an intricate chess game for many businesses. Among the various strategic moves on the board, the practice of ‘nearshoring,’ outsourcing work to countries that are relatively close in proximity, has gained exceptional acclamation.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

Unlocking Agility and Scalability: Harnessing the Power of Cloud Computing

Valerian Tech

Introduction Cloud computing has revolutionized the way businesses operate by increasing agility, scalability, and cost-efficiency. In this blog post, we will delve into the world of cloud computing, exploring recent trends and developments. We will also discuss how different companies can integrate cloud computing into their business operations, along with the challenges they might encounter along the way.

article thumbnail

HUMAN RESOURCES, HIGH PERFORMANCE & CHANGE MANAGEMENT: A CONVERSATION WITH CHERYL LIM (PART ONE)

Clint Padgett – Project Success

Episode Information: Clint has a conversation with Cheryl Lim, CHRO at Vertiv. During their discussion, Cheryl talks about making the jump from managing a few people to leading large teams, the importance of repetition in communication clarity, and strategies for leading high-performing teams. This is the first part of a two-part discussion. HUMAN RESOURCES, HIGH PERFORMANCE & CHANGE MANAGEMENT: A CONVERSATION WITH CHERYL LIM (PART ONE) The post HUMAN RESOURCES, HIGH PERFORMANCE & CHANG

article thumbnail

The Intersection of Beta & Product Management

Centercode

280 Group's Ghali & Cantwell join Delta Huddle Podcast, sharing insights on integrating beta testing into product management effectively.

article thumbnail

The Product Leader’s Cheat Sheet for Alignment: The Customer Success Edition

ProductBoard

You’re probably familiar with the expression, “teamwork makes the dream work.” But how often do you feel like this is your lived reality at work? If it’s not nearly as much as you’d like, you’re definitely not alone. Setting expectations with cross-functional stakeholders was one of the top challenges faced by product leaders, according to the most recent Product Excellence Report.

article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

15 Upselling Techniques to Increase Sales Without Being Pushy

Userpilot

Upselling techniques are often imagined as pushy and intrusive strategies to increase sales, but that’s simply not the case. In fact, the best upselling techniques are often subtle, directly addressing a customer’s problem by offering an extra/higher product or service. When done correctly, upselling helps strengthen your relationships with customers by giving them more value.

article thumbnail

What Does a Product Manager Do? 7 Key Responsibilities

Userpilot

What does a product manager do? This is the key question we explore in this article! We look at: 7 key responsibilities of product managers. Things that they aren’t responsible for (or shouldn’t be anyway). Different kinds of product manager roles. Qualities of a good product manager. How to start your PM career. Let’s get right to it.