Fri.Jun 09, 2023

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How to redefine personalisation for your users

Mind the Product

Trouble is brewing in product personalisation, and it starts with user feedback. Shaan Bassi, Cofounder & CEO of product analytics platform Kouo discusses the state of user personalisation and provides a solution to unlock the potential of personalisation. Read more » The post How to redefine personalisation for your users appeared first on Mind the Product.

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Journey to Success: The Seven Pivotal Purposes of Product Roadmaps

The Product Coalition

“The reason I’ve been able to be so financially successful is my focus has never, ever for one minute been money. The key is not to worry about being successful, but to instead work toward being significant — and the success will naturally follow. If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client.

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Funnel Charts for SaaS: The Complete Guide

Userpilot

What are funnel charts and how to use them to gain insights into user progress along their journeys? These are the main questions we discuss in the article. We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. Let’s get right to it. TL;DR A funnel chart is a visual representation of data at different stages of a process, like the sales or onboarding process.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? Not all of your customers have the same jobs to be done or are in the same stage of the customer journey. This makes it crucial to segment customers based on their common characteristics and personalize the experience for each segment. So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs.

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What to expect about Google Analytics 4: For non-expert GA users

TryMyUI

An overview of what you can expect from the transition from UA to Google Analytics 4, if you're not a GA expert. The post What to expect about Google Analytics 4: For non-expert GA users appeared first on The Trymata blog.

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Archetypes of Product Creators

The Product Coalition

Unpacking the different types of product development professionals Continue reading on Product Coalition »

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How Feature Flags Can Help You Optimize Your Conversion Rates

Split

In a digital business landscape marked by rapid evolution and customer-centricity, conversion rates have emerged as a vital metric of success. They are more than just numbers or percentages. Conversion rates signify the effectiveness of your marketing strategies and the resonance of your offerings with your target audience. Your conversion rate is a clear indicator of how well you’re meeting your customers’ needs and wants.

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Transforming Product Impact Estimation: A Deep Dive into the Fermi Problem Approach

The Product Coalition

Let’s explore how to use the Fermi Problem Approach in estimating the impact of new products.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Mistakes Made Building HubSpot

Business of Software Conference

with Dharmesh Shah In this captivating talk, Dharmesh Shah , co-founder of HubSpot, invites you to discover the highs and lows, accompanied by candid stories, of mistakes and the valuable lessons learned building one of the most successful marketing and sales software companies. Gain a unique insight into the challenges faced by entrepreneurs in the ever-evolving tech industry, all presented with humour and humility.

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How to Test Infancy Product Concepts Faster with Generative AI

The Product Coalition

Entrepreneurs and product managers are prone to overconfidence bias.

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BoS Bytes

Business of Software Conference

BoS Bytes – 3 Things to Make You Smarter There’s a ton of terrible content out there. Three things I guarantee are worth your time. April Dunford has started a podcast – it’s called Pos!tioning If podcasts are your thing, you should subscribe to this! The first episode tells the story of how April accidentally fell into positioning and she explores Clayton Christensen’s Jobs To Be Done Framework and talks about how it revolutionized her approach to marketing.

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The Road Less Traveled: Breaking into Product Management Without Experience

The Product Coalition

Discover six proven strategies to enter the field without experience.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Multivariate Testing vs A/B Testing: Key Differences, Examples, and Best Practices

Userpilot

There’s a lot of confusion when it comes to multivariate testing vs A/B testing. Are they the same? Is multivariate testing just A/B testing with more than two variants? Well, not really. That’s why we’re going to clarify their key differences, as well as give you some advice to cultivate product growth with them. TL;DR A/B tests focus on analyzing the impact of one change against a controlled group to see if the changed version performs better.

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What comes first: Product, Soul or Traction?

NextBigWhat

Ask any VC or a founder and they will tell you the startup wisdom. Traction trumps everything. While largely true, but maybe not if you are in the early stages of building a product-led business and competing in a sales-driven-soulless category. What do I mean by ‘soul’? Having a radically different viewpoint on a traditional industry — […] The post What comes first: Product, Soul or Traction?

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You’re Not a Manager of Multiple Teams, You’re a Leader: Tips for Leading Multiple Teams

The Product Coalition

If you don’t approach multi-team leadership as its own beast, everyone is going to suffer. Not just the ferrets. Promulgate the Objective Get on a horse and carry that flag! You’re in charge of several teams because they have something in common. You may facilitate unanimity through a well-grounded, practical, unambiguous vision statement. Careful about the vision, though.

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What comes first: Product, Soul or Traction?

NextBigWhat

Ask any VC or a founder and they will tell you the startup wisdom. Traction trumps everything. While largely true, but maybe not if you are in the early stages… The post What comes first: Product, Soul or Traction? appeared first on nextbigwhat archives.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a