Thu.Mar 16, 2023

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Unleash the Potential of Your Workforce: Why Internal Product Discovery Matters

The Product Coalition

Product discovery is a crucial process that companies use to identify and develop products that meet the needs of their customers.

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Product Backlog 101: How to Build a Winner Using Customer Outcomes

Product Management University

When it comes to innovation and product management, a great idea can only get you so far. In order to make your great idea come to life, you eventually have to prioritize development tasks by collaborating with target customers, stakeholders and other team members. The result is a product backlog, which will take you task-by-task from conception to launch.


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8 product analytics use cases from our best customer stories


Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we provide it is by arming our customers with powerful and easy-to-use behavioral analytics that can help them reach: New-user acquisition growth or increases in the number of prospects signing up to be a new user of a product Existing-user engagement growth or increases in the number of current users regularly re-engaging with a product to find value Historically, a lot of these an

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What Is Analysis Paralysis in Product Management and How Can PMs Avoid It?


Analysis paralysis in product management can have some serious implications not only for the product but also for the business. What is analysis paralysis though? That’s what we start with in this article before we move on to discussing its negative impact. We also look at how product managers can overcome analysis paralysis to make better product decisions.

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The Best Product Strategy Is a Customer-Facing Portfolio Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

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3 expert insights for product leaders to help maximize impact and efficiency


Difficult economic conditions and congested markets are forcing an increasing number of businesses to do more with less and for less. Scalability, cost reduction, and efficiency are essential for product teams to quickly deliver actionable value—but spreadsheets are rarely up to the task. In a recent fireside chat, Guillaume Roy, GSoft Co-founder & Head of Product, and Josh Gibbs, VP of Product at.

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How to Measure All Your Work in Progress to Make Better Decisions

Johanna Rothman

At a recent client, a senior leader, Tim, said, “We realize we can't do everything, but we don't know how to get a handle on what we need to do.” We talked about what they measured and how long it took them to make decisions. (See Why Minimize Management Decision Time.) Tim explained that they measured schedule variance, because all the projects took so long.

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Customer Onboarding Cost in SaaS: Build vs Buy Approach


If you’re a product manager who doesn’t have a firm grasp over your customer onboarding cost, stop right there – you’re putting your business in danger. User onboarding is one of the most pivotal elements of your business process – it’s all about helping both existing and new customers get value from your product fast.

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Unmoderated User Research Isn’t What It Used To Be


Today’s unmoderated tools are capable of in-depth qualitative studies. What caused unmod’s evolution? What does this mean for researchers?

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20 Best SaaS Landing Pages and Why They Convert So Well


SaaS landing pages are an essential step in the process of trying to get people to sign up for your solution. Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. In this article, we’re going to go over the key elements that make up a good SaaS landing page and 20 SaaS landing page examples that you can use for inspiration when designing your own web page!

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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How to Cut Through Noise When Creating Product Development Strategy

Gocious Blog

Having a well-defined product strategy can help your team work toward your company goals when ideas flood in or complications arise. It's your guiding compass in product decisions. As a product manager , you know that your product strategy is vital to both your department's and company's success. But how do you get clear on the essentials of your strategy and cut through the noise of ideas and excess information?

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What Makes a Great Test Manager?


For organizations that run and manage their own Alpha, Beta, and Field Tests, the Customer Validation Team plays a vital role in product development. As the liaison between testers and product teams, their recommendations enable the customer-driven decision-making that increases product success.

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Understanding the B2B2C Business Model – Learning from POM’s Success


This article will help you understand (or remind you) what a B2B2C business model is, and learn how POM navigated its industry’s challenges successfully by understanding their customers’ needs. So grab your bucket of popcorn and oversized drink and let’s help you apply the same concept to your product!” B2B2C, or business-to-business-to-consumer, is a business model that connects manufacturers to retailers to consumers.

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What to Put in the Welcome Letter to Your Testers


Finding and selecting the right group of testers to beta test your product is something that you’ll likely spend a lot of time and energy doing. It’s one of the most important steps for a successful beta test.

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The Product Symphony: Orchestrating Success with Storymapping

Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data

In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.

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ProductPlan Customers Tell Us How They Really Feel About Our Product Management Platform


Over the past ten years, you’ve heard from us a lot. Therefore, we think it’s time to turn the spotlight on who matters: our customers. Thanks to the review site G2 , our users share their honest thoughts about our product management platform. We love hearing directly from our customers. And what they have to say is helpful to anyone looking to learn more about how an end-to-end product management platform works.

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Writing an Effective and Intriguing Beta Recruitment


Getting the right people to apply for your beta test is no easy task. You have to balance enticing potential testers with maintaining confidentiality. You have to excite them without giving too much away.

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AB Tasty User Club: Empowering Customers Through Better Feedback and Engagement

AB Tasty

At AB Tasty, we have always put client feedback at the heart of our product roadmap. Listening to our clients’ needs and helping them achieve their goals is a top priority for us.

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A research repository for your UX research data


Read about the powerful analytical capabilities of Trymata's new research repository! With automatic sentiment analysis, discovery graphs, highlight searches and more, Considerly will help you get even more out of your UX research data. The post A research repository for your UX research data appeared first on Trymata Blog.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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eG Innovations Signs Sole Distributorship Contract in South Korea with HCINFO – Q&A

eG Innovations

On February 24th 2023, eG Innovations signed a sole distributorship contract in South Korea with HCINFO at HCINFO’s new office, a company specializing in upgrading IT infrastructure operations. In this blog, I discuss how eG Innovations Korea works, why we have partnered with HCINFO and what it means for our customers. The HCINFO, Winscore and eG Innovations teams celebrate this exciting partnership on 24th FEB in Seoul.

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dscout Makes Strategic Moves in Human-Experience Research

dscout People Nerds

End-to-end user research platform acquires Panelfox, establishes international footprint, and expands executive management team.