Wed.Aug 31, 2022

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How to Build Killer Features and Drive Growth For You SaaS

Userpilot

Killer features are innovative and solve customer problems in a way that no other product does. While a killer feature doesn’t automatically make your product great, it works with other aspects of your product to drive growth. Read along to learn more about killer features and strategies to build them for your SaaS. TL;DR. Killer features are rare, but they add extra value to customers and make your product more likable to both new and potential customers.

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Increase engagement and conversions through social media – 3 key takeaways

Intercom, Inc.

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels.

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What the Heck is Product Analytics in Product Management?

The Product Coalition

This is the first of several product management articles I will be writing until I successfully break into product management. This is for my fellow future entry-level product managers and other people looking to go into product management. Photo created with the help of canva I just completed a course at Product School, “Product Analytics Micro-Certification (PAC)™,” To commemorate this moment, I decided to write about product analytics in general.

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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I'm halfway through this week of working through my too-high WIP. So far, I exposed my WIP and talked about how I planned to use continuous flow in Part 1. Part 2 was about cycle time and using Cost of Delay to make easier decisions. Today is about why I don't use a real backlog because I get interruptions. I want to make those interruptions easier to manage.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Top 6 customer retention metrics

Mixpanel

When a product doesn’t have good customer retention, it’s like working with a leaky bucket. Without existing customers coming back to your product, sustainable growth and revenue become much harder. Even more, a satisfied customer who continues to use your product is more likely to recommend it to others. Bain & Company found that a 5% increase in customer retention can lead to a 25-95% increase in revenue. .

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When Usability Testing Has Done Its Job, Consider Visual Testing Next

dscout People Nerds

Usability testing has its time and place—but sometimes it can’t compare with effective visual testing.

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Shifting from Tasks to User Stories

Tyner Blain

Helping teams to shift from a task-focus to writing user stories requires a different approach than simply introducing user stories as a new tool. You have to adapt the existing practices, by changing how teams think about and discuss the work they do. “Change from…” is different for people than “Start with…” Here’s how I help them shift.

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Competitive Intelligence

ProductPlan

What is Competitive Intelligence? Competitive intelligence is defined as data-driven insight into the competitive landscape of your target market. Consequently, it breaks down where your competitors are and where they’re headed. Furthermore, it’s an essential skill for product professionals to develop to position a product effectively. Broadly, competitive intelligence is used to assess trends in the target market, identify competitors, and evaluate their products and positioning.

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How to make CX less ‘squishy’ and more data-driven

Gainsight

This post was originally published on CSMWire. According to Merriam-Webster, squishy refers to something that is “soft, yielding, and usually damp,” which perfectly describes my dog’s chew toys after a few minutes of play. Within the world of customer experience (CX) and customer success (CS), however, I use the term squishy to describe a team that operates on the basis of intuition or assumed best practices, not hard evidence.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Podcast Episode 7: The Power of Sociolinguistic Bias (w/ Dr. Nicole Holliday)

dscout People Nerds

Sociolinguistics studies how language allows people to navigate the social world. That may have a big impact on your research.

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Product Launch Management: From Chaos to Success

ProductPlan

The post Product Launch Management: From Chaos to Success appeared first on.

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Embedded Analytics Examples and Use Cases in 23 Different Industries

Reveal

Reveal Embedded Analytics. Businesses of all industries and all sizes incorporate embedded analytics technologies and capabilities into their own software, SaaS platforms, Angular apps , or other apps because of the tremendous benefits that they get. Here, we have gathered 23 real-world examples of how businesses in different industries use embedded analytics to make the most out of their data in order to enhance their data-driven decision-making processes for competitive advantage and revenue g

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Growth product managers will be your most important hire this year

Gainsight

This post was originally published on Dice. During uncertain times, businesses have a common playbook. First, they implement a hiring freeze, then they go looking for other ways to cut costs and boost efficiency in order to survive. But there’s another potential path forward: product-led growth (PLG) , which enables SaaS companies to efficiently chart a course for durable growth instead of simply hunkering down.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.