August, 2018

Product Management Mistakes

The Product Bistro

Being in the role for in extremely long time, I have uncovered a lot of truths, and hidden aspects of the expectations for the product manager. Now, I would like to discuss some of the common mistakes, misunderstandings, and outright WTF things that I see over and over again. From assumptions that we make, or […]. product management essentials

Strategic Options for Mature Products

Roman Pichler

What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows.

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6 Guiding Principles for Effective Product Discovery

Product Talk

I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions.

Persuasion Tips: Pre-Handle Objections

The Secret PM Handbook

(This is the third article in my Persuasion Tips series.). Pre-handling objections” is about showing empathy for your audience. You put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you have answers to some of those worries.

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Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

Finding Your Product's Critical Event(s)

Product Management Lessons from the Trenches

Finding Your Product’s Critical Event(s) By now you have most likely heard the phrase “build it, they will come”.

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The Skills It Takes To Become a Product Manager

Product Management Unpacked

To become a great Product Manager, takes a lot of skills — business acumen, technical smarts and emotional intelligence. Many parts will go into your making. Once you put them all together in just the right way, you’ll be highly valued and very well rewarded.

Time in a Product Management Role

The Product Bistro

Recently, I was asked a relatively benign question: “How long should I stay in a Product Management role?” While the person asking it was relatively new in a position and another, more attractive offer is in the works, it caused me to pause and reflect. Not to make light of the young lady’s concern that […]. product management essentials

Choosing a team structure to achieve top efficiency

Lead on Purpose

Whether you are a small startup or an international corporation, HR management and organization presents an equally important matter. Choosing a proper team structure for your hierarchy and management isn’t as simple as it seems. There are numerous factors to … Continue reading → Leadership structure teams

Persuasion Tips: Have A Goal

The Secret PM Handbook

Understand and articulate what you’re trying to achieve. This article is a follow-on to my overview article on persuasion tips for product managers.). Every presentation or opportunity for persuasion has a goal, or possibly a few goals.

Demo 212

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

Proficientz – Product Management University

Nothing accelerates the sales process more than a presentation that simply “nails it.” ” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations. The Playbook: Go find a sales presentation you’d consider to be one of the best.

Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. But like any buzzword, it is often oversimplified and misunderstood.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful.

Product Management – Simplified

The Product Bistro

Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. About methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this. Product management at its very core is: Identify a problem for some market segment […]. product management essentials

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

BASiS Speaker Series: Stop listening to your gut and start talking to your buyers

UserVoice

You’re building the wrong product, and that’s leading to some pretty dire consequences. While that’s not the most uplifting thing you can hear as someone working in product management, it’s also essential to both your individual success and the viability of your entire company.

“I Have An Idea” – How I Evaluate Product Ideas

The Secret PM Handbook

People are always asking me “Hey, I have a product idea. May I run it by you and get your input?”. Of course, I say yes. They tell me the idea, and it’s usually “ a technical thing for some kind of team.”. And my response is, “Well, that sounds neat, but….” And then I ask some questions. The answers to those questions tell me if the idea is any good. The 5 questions to ask to determine if a new product idea is worth building. prodmgmt Click To Tweet. What questions do I ask?

Deconstructing Being Agile

The Product Coalition

Has the spirit of being agile been lost behind a mountain of rules? Agile vs. Being Agile Agile became popular shortly after ‘The Agile Software Development Manifesto ’ was published in 2001. Companies who focused on being agile saw great success, and others wanted to follow suit.

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The #1 Answer in Product: It Depends

Mind the Product

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth.

Product Management Truths – Redux

The Product Bistro

One of my more popular posts has been on the unwritten truths of Product Management. Originally written over 5 years ago, that post covered many observations and self evident truths. Fast forward to 2018, and there are some additions to this list. Without further ado, I offer these observations: Whiz bang tools don’t make up […]. product management more truths truths

The One Question You Need to Answer as a New Product Leader

UserVoice

Outline The One Question What Could Inhibit My Ability to Succeed? Is it people, process, policies, vision, etc? What do I have control over and what do I not? Do I have the influence i need to change things for the better?

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Women in Product Management: Duessa Holscher, Chief Product Officer at Granbury Solutions

280 Group

For our next installment of the Women in Product Management Series I interviewed Duessa Holscher, Chief Product Officer at Granbury Solutions. To read the entire series on Women in Product Management make sure to sign up for our newsletter. I met Duessa Holscher at ProductCamp Portland, an ‘unconference’ where over 300 Product Managers from the area gathered. If you’ve never been to a product camp, consider attending one in a major city near you.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

Align everyone in sales, marketing, product, customer success, and professional services. Photo by Jungwoo Hong on Unsplash You’ve been planning this launch and everyone involved in the process knows everything they need to know. Or, do they?

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Quantifying Qualitative Research by Leisa Reichelt

Mind the Product

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research.

Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most.

The Exit Interview

The Product Bistro

Having 7 stops on my journey in Product management over the last 20 years, I have had several “exit interviews.” Today’s post is some sage advice that i have learned, and absorbed over this series of experiences. But, what is an exit interview, and why do they have them at all? From the employer’s side, […]. general product management interview job change

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

How live chat increases conversion rates

Inside Intercom

For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? These live chat stats will show you the conversion power of messaging.

Slave to your experiences

The Product Coalition

In the past few years, I’ve spoken with scores of folks eager to transition into Product Management and connected with several founders having a hard time finding the right candidate. Below is my synthesis on how transition has become harder for highly experienced people in Silicon Valley.