April, 2022

Train your product team’s brain to embrace optimism and pessimism

Mind the Product

High performing teams acknowledge the role of both optimism and pessimism and create systems of work that exploit their benefits equally. Let’s unpack optimism and pessimism, and look at ways to make the most of both in your team. [.]

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10 Tips for Effective Product Management Meetings

Roman Pichler

Listen to this article: [link]. 1 Set an Objective. Be clear on the reason why the meeting is needed. What’s the meeting about? Which outcome do you want to achieve? For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit.

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B2B: Three Twists on Traditional Product Management

Proficientz

Meeting the needs of a market and building products people love are universal principles. However, those principles take on a few unique twists in B2B (B2B2C). Here are three that should always be top-of-mind. Product Intent.

B2B 219

Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto.

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Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Pendo vs Userpilot: Which Offers The Best Value For Money

Userpilot

Pendo vs Userpilot? Which one is the best user onboarding tool ? If you’re not sure which of them offers more value and better functionality, stick around. In this article, we’ll go in-depth and have a look at the most important features each platform offers. TL;DR.

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How Do Your Digital Product Management Skills Measure Up?

280 Group

A Product Manager’s experience, along with education, can indicate what they know and what they have done. However, the best way to understand a Project Manager’s abilities and level of proficiency is through a skills assessment. . What Is a Skills Assessment? .

Ask Teresa: What Are the Best Customer Interview Questions?

Product Talk

We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. Find all the posts in this series here.

The 4 Steps to Becoming Indistractable

Nir Eyal

Overcoming distraction is the struggle of our time. Here are 4 simple steps to manage your wandering mind. The post The 4 Steps to Becoming Indistractable appeared first on Nir and Far. Distraction

Machine learning in product discovery – Ha Phan on The Product Experience

Mind the Product

In this weeks' podcast episode, we spoke with Ha Phan, Director of Discovery Products at Pluralsight, to develop a stronger understanding of how we can best use ML in product management. [.]

Knowing What Products Not to Build: A Case Study With NBC Universal

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

Media Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music.

Best vs. Rest Explained

svpg

In my last article, I shared with you some of the key learnings from The Lost Interview with Steve Jobs. But there is so much gold in that 70 minute interview, that I wanted to highlight a different topic in this article. If you read much SVPG content, you know that we’re all about the. View Article. The post Best vs. Rest Explained appeared first on Silicon Valley Product Group. Product Culture

You’re Trying to Sell Value. Buyers Want to Talk Product.

Proficientz

As a salesperson, it gets beat into your head in every pipeline review, every team meeting and every sales training session. Sell value, not features! Then comes demo day on your next opportunity and you’ve got the value pitch all teed up, except your audience wants to talk product.

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How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups

Product Talk

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. This question always surprises me.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Time Management Technique That Can Work For Anyone

Nir Eyal

Too often, people eschew a method of bettering their life by naming the reasons it won’t work for them. For most people, it’s not that timeboxing doesn’t work for them — it’s that they’re scared of it. The post The Time Management Technique That Can Work For Anyone appeared first on Nir and Far.

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Product management dysfunctions by Ben Foster

Mind the Product

In this ProductTank London talk, Ben Foster, CPO at Whoop, explains some of the most common product management dysfunctions and how to solve them.

Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Apptentive

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks.

You’re Using the Wrong Metric for Pricing Experiments

The Product Coalition

A deep dive into compound metrics Continue reading on Product Coalition ». pricing-strategy ab-testing product-analytics product-management experimentation

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Customer Innovation is the Best

Proficientz

Customer innovation comes in many forms, and you can always count on customers for great ideas to improve your products.

B2C 130

A close look at our analytics and metrics for product-led growth

Mixpanel

In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. There, we described our PLG setup at a high level and then walked through our architecture in detail.

Why You’re Never Going to Be Satisfied With Life

Nir Eyal

Why are we perpetually restless and unsatisfied? The truth is, we’re not wired to feel content or satisfied. Here's why that's a good thing. The post Why You’re Never Going to Be Satisfied With Life appeared first on Nir and Far. Introspection

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A step-by-step guide to running a customer journey mapping workshop

Mind the Product

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop appeared first on Mind the Product.

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

Customer Love Stories Podcast: Episode Six

Apptentive

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Kat Simpson, Associate Creative Director (Strategy) at Tether. While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco.

Product Management Standards

The Product Coalition

In theory, product managers shouldn’t have to be responsible for enforcing work product standards for colleagues, but it is a reality for… Continue reading on Product Coalition ». product-management

Writing Secret 7: Write to Fool Your Imposter Syndrome

Johanna Rothman

Writers have a problem product development teams don't have: Imposter Syndrome. That's when you think you're a fraud. Even though you have experience and expertise. Fear drives Imposter Syndrome. Too often, writers let the fear win.

The Tactical Guide to Making Better Decisions When Starting and Scaling Companies

First Round Review

The First Round team has been lucky to work with retired poker player and decision-making expert Annie Duke in a special capacity these past few years. Here, we open-source some of the advice she gives to help founders face down uncertainty and make better decisions

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Product Research 201: The Intermediate Guide to De-Risking Decisions

Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!